The Kia Corporation is the second-largest South Korean automaker, behind the Hyundai Motor Company. Kia is known for offering affordable models in a wide variety of builds and styles, big and small. Kia vehicles are sold worldwide except in the countries of Japan and North Korea. 

Founded in 1944 in Seoul, South Korea, Kia was first known as Kyungsung Precision Industry and manufactured steel tubing and bicycle parts. After changing its name to Kia Industries in 1952, the company later built Honda motorcycles and Mazda cars and trucks. It took until 1992 for Kia to release its first Kia-branded vehicles with the Kia Sephia compact car and then the Kia Sportage compact crossover SUV.

After declaring bankruptcy in 1997 during a financial crisis in Asia, the Hyundai Motor Company acquired ownership of 51% of Kia at the time, keeping it afloat and creating an exchange and collaboration of ideas and technology between the two South Korean automakers that persists today.

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All Kia Vehicles:

Cars:

Forte: A safe, reliable, and efficient compact sedan

K5: A more powerful and restyled Optima midsize sedan

Rio: An incredibly affordable but bare-bones model available as a sedan or hatchback

Stinger: A sleek sports sedan without an exorbitant price

SUVs and Minivans:

Carnival: The Sedona minivan transformed into an MPV (Multi-Purpose Vehicle)

EV6: An upcoming electric crossover and the first in a new line of EVs

Niro: A compact SUV available as a hybrid, PHEV, or EV model

Seltos: The size and price of the Soul in a more traditional look

Sorento: A safe and reliable midsize SUV also available as a hybrid or PHEV

Soul: A funky, unique, and versatile hatchback/SUV

Sportage: A quick and comfortable compact SUV

Telluride: A stylish, spacious, and safe SUV packed with value


Recently Discontinued Vehicles

Cadenza: A smooth and refined, luxurious midsize sedan

K900: The most prestigious full-size luxury sedan offered by Kia

Optima: The previous generation of the K5 in the U.S.

Sedona: The previous generation of the Carnival in the U.S.


Consumer Research:


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