The Ford Bronco is a compact, midsize, and full-size SUV model produced and sold by the Ford Motor Company. The Bronco was the first SUV model ever developed by Ford, and its nameplate just recently returned from retirement for an all-new and nostalgic generation.
Originally envisioned as an off-road vehicle to compete against the Jeep CJ-5 and the Toyota Land Cruiser, the first generation of the Ford Bronco was introduced in 1965 as a compact SUV. However, Ford changed course and sized the Bronco up to a full-size SUV in 1977, adapted from the Ford F-Series of pickup truck models. This original run of the Bronco continued until 1996 and even spawned a spinoff (the Bronco II). However, due to dwindling sales in the large SUV market (as well as possibly from the unpopular stigma it had from ties to the O.J. Simpson chase), the Bronco was discontinued and replaced by the Ford Expedition.
Decades later in 2021, Ford released the long-awaited sixth generation of the Ford Bronco, now as a midsize SUV, as well as its more compact variant, the Ford Bronco Sport. Seen as a direct competitor to the Jeep Wrangler by many, the Bronco also faces competition from the Jeep Grand Cherokee and the Toyota 4Runner, as well as pickup truck models like the Chevy Colorado, the Ford Raptor, and the Jeep Gladiator.
- 2021 Ford Bronco (Starting MSRP $28,500)
- Pros: Both the four-door and two-door Ford Bronco SUV options look fantastic, have better on-road driving than its biggest competitor (the Wrangler), and are highly customizable.
- Cons: The new Bronco’s engine options have some sound and refinement issues, and the interior on all trim levels looks cheap.
- See Also: Bronco Sport and Explorer
- How much can the Ford Bronco tow?
- How safe is the Ford Bronco?
- Ford Bronco vs. Jeep Wrangler
- Ford Bronco vs. Jeep Wrangler 4xe