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The Tesla, Inc. logo | Tesla

Tesla is currently the leading American manufacturer of battery and plug-in electric vehicles, capturing nearly 25% of the market share. In addition to its development and production of EVs, Tesla also works in clean energy inventions, including battery energy storage and solar panels and tiles.

Found in 2003 as Tesla Motors, the company was the brainchild of entrepreneurs Martin Eberhard and Marc Tarpenning. It was named after Nikola Tesla, an American inventor and rival to Thomas Edison. Funding for the company came from various sources, but most notably from PayPal cofounder Elon Musk, who would later become Tesla’s chairman and CEO.

The Tesla Roadster was released in 2008 as the company’s first vehicle, generating buzz as an EV with performance on even-footing with its gas-powered contemporaries. However, the Tesla Roadster was impractical and expensive for the everyday driver, which led to the development of the Tesla Model S and Tesla Model 3 vehicles seen often on roadways today.

Featured Vehicle: Model 3

About Cybertruck | Elon Musk


All Tesla Vehicles:

Cars:

Tesla Model 3: One of the most affordable luxury electric cars on the market

Tesla Model S: A upgrade to the Model 3 with a lot more power and driving range

Tesla Roadster: Tesla says this sleek and powerful coupe is the quickest car in the world

SUVs and Minivans:

Tesla Model X: An pricey EV SUV with more space, power, and range than the Model Y

Tesla Model Y: A compact electric SUV that seats up to seven passengers

Trucks:

Tesla Cybertruck: With a unique and eye-catching design, this EV promises the performance of a sports car matched with the utility of a pickup truck

Tesla Semi: Tesla promises this semi-truck to be smooth, quiet, comfortable, quick, and incredibly cheap to operate. 


Consumer Research:


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