Millions remember the slow roll police chase in a Ford Bronco on June 17, 1994. Though Ford officials claim that the new SUV’s release date is pure coincidence, that is hard to believe. Ford has the funds to employ some pretty savvy marketing minds. And this seems like exactly that––marketing. Although no one can really …

There are a lot of new options hitting the streets. The Chevy Blazer returned, the Jeep Gladiator is going off-roading, and much more. So, where will the 2021 Ford Bronco fall in the mix? Is it worth waiting for, or should you buy an option that’s already out? Should you buy the New Ford Bronco? …

The Ford Bronco is one of the most hotly anticipated SUV debuts in years. People have been waiting on pins and needles for any information regarding its return. Ford has done a good job of keeping the Bronco fans stirred in enthusiasm during the entire time. But, on Saturday, Ford finally announced a specific date for the rebirth of …

In recent years there seems to have been an explosion of interest in the fictional zombie apocalypse and how to survive it. In essence, the idea is that mindless humanoid creatures feed on regular humans. To do so, they destroy anything in the way. So, humans are forced to create fortifications out of places they …

It is good to have executives in a company that are passionate about their brand and its products. Jim Farley is one of those. He became Chief Operating Officer of Ford in March, and he is excited about the direction Ford is heading. So, much so, that he did not hold back with some smacktalk towards Jeep …

It has been years since Ford announced it was going to bring back the Bronco nameplate. Since then, the automotive community has been buzzing about what to expect and when. Now we have an answer, sort of, regarding the reveal of the 2021 Ford Bronco. The Bronco reveal was supposed to have already happened The 2021 Ford Bronco …

You might not have to wait for the 2021 Ford Bronco Sport to come out because it feels incredibly similar to the Jeep Renegade. Instead of competing against the Suzuki Jimny, Ford seems to be targeting the highly successful little Jeep Renegade instead.  The 2021 Ford Bronco Is Like The Jeep Renegade  The new Bronco …

Recent sightings of the camouflage-wrapped 2021 Ford Bronco have had fans waiting with Christmas morning anticipation and the hope that enough hints were dropped to get just the gift they want. There’s plenty to look forward to since the last Broncos rolled off the assembly line in 1996. If the expected three grille designs of …

As an auto enthusiast, it is not uncommon to come across vehicles online made for other countries. They might even be made by manufacturers that are pretty familiar to those in the United States. For example, Ford makes vehicles all around the world, but their lineup can change from country to country. That’s where the Ford Ranger and Ford …

Broncophiles have missed the Bronco since it departed in 1996. So, Ford has decided to bring it back, much to the delight of its fans. But, this time Ford is going to capitalize on lessons they learned from Jeep when they bring the Bronco back. Jeep, you know, that other off-road legend, the one with the Wrangler. Lessons learned from …

In a recent call with investors to discuss updates of plans going forward, Tim Stone, Ford’s Chief Financial Officer, and Jim Hackett, Ford’s Chief Executive Officer, had a lot to say. The covered restarting production and the roll-out of expected new vehicles. This also included news of possible delays for the Bronco, Bronco Sport, and Mustang Mach-E. The “off” switch …

Many companies are pitching in to help the relief effort for the Coronavirus. Ford is even repurposing airbags from the new Bronco.

The Ford Bronco Sport was set to debut sometime this year. Now everything is up in the air and fans are on the edge of their seats wondering when the new Ford Bronco will finally go into production. This video reveals photos of a Ford Bronco Sport –– spotted in the wild in a camouflaged …

Reuters is reporting that Ford Motor Company is estimating a loss of $2 billion for the first quarter of this year. That billion, with a “B”. For any business, regardless of size, that is a huge amount to lose.  The Reuters piece goes on to say that Ford is looking for ways to bolster it’s cash reserves to help the …

Some good news arrived today, coming from the Ford camp. It has to do with the Bronco. Some speculated that the official vehicle reveal was going to be pushed back from Spring toward the middle or end of the year due to COVID-19 related closures of large automotive industry shows. The shows are great opportunities for manufacturers to launch a …

Automakers are capitalizing on consumer nostalgia with remakes of classic SUVs. Here are three of the most anticipated SUVs on the verge of a major comeback. Land Rover Defender  The legendary Land Rover Defender recently returned to the U.S. market this spring for the first time since 1997. Initially named the Land Rover 90 and …

Anticipation has grown for the 2021 Ford Bronco since the announcement that it was returning. That was way back at the Detroit Auto Show in 2017. Many renderings from talented people have pushed out since then. Excitement has been building and is almost palpable now. However, it seems that Ford has made one misstep after another since …

As the new Bronco finally breaks cover, it’ll probably be joined on- and off-road by some restomodded classic Ford Broncos. As these vintage SUVs’ values continue to rise, quite a few owners are upgrading from the original carbureted engines. Jay Leno put a 5.2-liter supercharged V8 in his ’68 Bronco, and Roush has providing Gateway …

Several fans are anticipating the release of the new Ford Bronco, but will it be safe? As a cult classic, the Bronco was loved from 1965 to 1996 before being discontinued. Now to many consumer’s delights, the little SUV that could is coming back as a daily driver and off-roading vehicle, despite the safety issues …

After literal years of buildup, the new Ford Bronco can’t get here soon enough. And not just because spy-shots have started coming in. Despite walking away from small cars and sedans to focus on more-profitable trucks and SUVs, Ford’s finances aren’t doing too well. The new Bronco needs to be a hit—and Ford recently announced …