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Cadillac is an American automotive manufacturing division of General Motors (GM). Cadillac acts as the luxury automotive marque of GM, offering more robust, safe, stylish, comfortable, and high-tech models than Buick, Chevrolet, or GMC.

Cadillac started from the remains of the Henry Ford Motor Company. After disputes with investors, Ford left the company and founded the Ford Motor Company. After deciding to stay in the automobile industry, a new company was established in 1902, called the Cadillac Automobile Company, named after the French explorer who founded Detroit, Michigan, in 1701. His coat of arms is also used for the iconic Cadillac logo.

Cadillac’s first cars were the Runabout and Tonneau “horseless carriage” models released in 1902, even then noted for their superior quality over competitors. In 1909, Cadillac was consolidated in General Motors, where it was eventually incorporated into GM’s vehicle hierarchy as the company’s top-line luxury marque. Additionally, GM used Cadillac for all of its early commercial vehicle construction, including ambulances, hearses, and limousines.

In the modern era, Cadillac is focused on improving and maintaining its presence as the “Standard of the World” with performance Blackwing models and the electrification of its catalog.

Featured Vehicle: Lyriq

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All Cadillac Vehicles:

Cars:

CT4: A compact executive sedan/luxury car that replaced the ATS

CT5: A midsize executive sedan/luxury car that replaced the CTS and XTS models

SUVs and Minivans:

XT4: A subcompact luxury SUV and the luxury equivalent of the Chevy Equinox and GMC Terrain

XT5: A compact luxury SUV and Cadillac’s best-selling model

XT6: A midsize luxury SUV and the luxury equivalent of the Buick Enclave, Chevy Traverse, and GMC Acadia

Lyriq: An upcoming all-electric midsize SUV and Cadillac’s first EV

Escalade: A full-size luxury SUV and the luxury equivalent of the Chevy Tahoe and GMC Yukon


Recently Discontinued Vehicles

ATS: A compact executive sedan that was replaced by the CT4

CT6: A full-size luxury sedan that will be replaced by the upcoming electric Celestiq in America

CTS: A midsize executive sedan that was replaced by the CT5

DeVille: A full-size luxury sedan that was renamed the DTS

Eldorado: A personal luxury car, also known as the Fleetwood Eldorado

ELR: A luxury plug-in hybrid (PHEV) compact coupe

Seville: A midsize luxury sedan that was replaced by the STS

SRX: A compact luxury SUV that was replaced by the XT6

XLR: A luxury sports car/roadster 


Consumer Research:


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