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The 2022 Ford F-150 Lightning Lariat seen towing an RV, the F-150 Lightning is Ford's first electric pickup truck

Ford F-150 Lightning vs. Tesla Cybertruck: Which Electric Truck Do Americans Want?

The arrival of the Ford F-150 Lightning will likely put some pressure on the development team currently building the Tesla Cybertruck. However, a new study confirms that the Ford is already the most popular truck amongst American buyers and which they are most likely to buy. However, how will this change once the production variant officially breaks cover later this year.
2022 Ford F-150 Lightning in the city

Study: Electric Pickup Truck Buyers Value Specs and Price Over Looks and Features

There's no denying that we're entering into the golden age of the electric pickup truck. With carmakers ranging from Ford, GMC, Tesla, and Rivian investing boatloads of cash into development, the results will surely be spectacular. A new study looks into what truck buyers want the most out of these new vehicles. Oddly enough, they care more about specs and price than looks or features.