Land Rover CEO Doesn’t Feel Threatened by Competition Like the Ford Bronco
The Ford Bronco and the Land Rover Defender 90 are two SUVs that are getting a second chance at life, and consumers couldn't be more thrilled. Given that they're both in the same segment, some may wonder if Land Rover is afraid the Bronco will outshine the Defender 90, but that doesn't seem to be the case.