The Subaru logo badge and lettering
The Subaru logo | CHARLY TRIBALLEAU/AFP via Getty Images

Subaru is a Japanese automotive manufacturing division of the Subaru Corporation. The Subaru name and logo are based on the Pleiades star cluster. The brand is best known for its lineup of practical and off-road SUVs, its under-the-hood boxer engines, and its often standard inclusion of Symmetrical All-Wheel Drive on models.

Subaru started as Fuji Heavy Industries (FHI) in 1953, which was in turn born from the Nakajima Aircraft Company founded in 1932. FHI was comprised of five companies, including an engine manufacturer and a chassis builder. Eventually, the company was renamed Subaru when it began car production, and its first model, the Subaru 1500, was released in 1954. Another notable early model from the company was the Subaru 360, a cheap competitor of the VW Beetle.

During the latter half of the 1900s, stakes in Subaru were bought, sold, and traded between various automakers, including General Motors, Nissan, and Toyota. This led to Subaru and Toyota’s current relationship, which includes joint development of model platforms and the sharing of intellectual property.

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All Subaru Vehicles:

Cars:

Impreza: A compact sedan that replaced the Leone

WRX: An AWD compact sports sedan based on the Impreza

Legacy: A midsize sedan and the company’s flagship car

BRZ: A sports car coupe that shares its build with the Toyota 86

SUVs and Minivans:

Crosstrek: A subcompact SUV based on the Impreza and also known as the Impreza XV

Forester: A compact SUV that shares a platform with the Impreza and replaced the Bighorn

Outback: A station wagon based on the Legacy

Solterra: An upcoming all-electric compact SUV that’s a rebadged Toyota bZ4X

Ascent: A three-row midsize SUV that replaced the Tribeca


Recently Discontinued Vehicles

Baja: A compact utility pickup truck that replaced the Brat

Tribeca: A midsize SUV that was replaced by the Ascent


Consumer Research:


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