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GM promises investors big money from software fees. This is as Rivian and General Motors Get Greedy and Sell Customers Out to Shareholders With Software Subscriptions. Smith Collection/Gado/Getty Images

Rivian, General Motors Get Greedy, Sell Customers Out to Shareholders With Software Subscriptions

Recently, Rivian revealed it hoped to make an average of $15,500 in subscription fees over the lifetime of each $70,000 vehicle. Then General Motors told investors its cars would serve first-and-foremost as a "technology platform" to collect subscriptions fees. But some automakers, such as Alfa Romeo, are setting themselves apart by defining their vehicles as more than a software ecosystem. Read more...