Alfa Romeo Commits to More Motorsports, Not Much Else

Alfa Romeo is based on unique motoring history. It is made up of the perfect balance between best-in-class performance, pure Italian style, and sporting legacy. The brand delivers a timeless and unparalleled premium driving experience.

Alfa Romeo is under the wing of Stellantis with other brands like Chrysler, Dodge, Fiat, Jeep, Lancia, Maserati, and Ram. The brand has competed in motor racing as a constructor and engine supplier. However, it disappeared from the sport and came back to Formula 1 in 2018.  

Alfa Romeo commercial sales

The Alfa Romeo logo on the grill of a silver car.
Alfa Romeo logo | Getty Images

Alfa Romeo announced reviving its products in 2018. However, sales have not been satisfying, and some of its models have been canceled. Things are not looking good for the brand.

There has been a newly updated roadmap for 2019-2022, but it still looks bleak. The company had originally planned seven models and refreshes, but now there are just the Stelvio and Giulia models.

FCA claims that Alfa Romeo’s portfolio is being used to focus on current market strengths, reduced global reach, and overlap with other group brands. Despite offering sedans, SUVs, and sports cars, the sales for the brand continue to be low. Reliability has turned out to be the main issue, according to consumer reports.  

Sales of The Alfa Romeo Giulia Sedan

Giulia is one of Alfa Romeo’s first sedans. Consumer reports stated that it felt limber and light on its feet. It had great engine power and was considered mighty compared to its competitors. The consumer reports stated that it would satisfy its owners.

However, there was one defect. The Giulia tested poorly in the reliability section. Having great transmission and engine power, the problem fell on the car’s interior and the electronic systems. These factors hurt the sale of the Alfa Romeo as it was still trying to establish itself.

Sales of the Stelvio SUV

In the SUV sector, the Stelvio was not a big success. Like the sedan, consumer reports from road tests confirmed that it is engaging to drive, comfortable, and powerful but fails under reliability. The same electrical issues in the Giulia exist in the Stelvio. Having a reliable engine is a win, but faulty electronics make it irrelevant. Without proper wiring of the vehicle, the engine might not start properly.

For a daily driver, these problems become off-putting to potential buyers. With the competition in both the SUV and sedan segments, the Alfa Romeo Giulia and Stelvio have low sales due to their reliability, even though they come with great styling.

Currently, the Italian brand Alfa Romeo has a drop in business sales. The coronavirus (COVID-19) pandemic has even worsened their situation. People not being able to afford cars automatically means a drop in sales. Under new management, Alfa Romeo hopes to build Stelvio more reliable and economical and take steps toward electrification.    

What is expected?

For 2021, Alfa Romeo Stelvio has limited the trim to just three. They have also streamlined many of the optional packages by making them standard across the available trims.

By 2022, the Italian manufacturer has planned to refresh the design of the Stelvio and a few more additions of other SUVs in the lineup. The 2022 Stelvio may have a new hybrid variant apart from the existing ones. But there is no official announcement of the 2022 Alfa Romeo Stelvio yet, but it is expected to land in the fall of 2021.

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