A 1982 Plymouth Reliant midsized sedan
1982 Plymouth Reliant | FCA

Plymouth was an American automotive manufacturing division of the Chrysler Corporation and its successor DaimlerChrysler (both predecessors to Fiat Chrysler Automobiles (FCA)). In opposition to the more luxury-oriented Chrysler models, the Plymouth brand was created to advertise to consumers looking for low-price and affordable family vehicles.

The first Plymouth automobile was introduced in 1928 at Madison Square Garden in New York City. While initially more expensive than its competitors, early Plymouth models had the trade-off of standard features not available on most Chevrolet and Ford models. As the lower-priced division of the Chrysler Corporation, the Plymouth brand’s existence also helped the company survive the Great Depression when most consumers could not afford more expensive models.

However, starting in the 1990s, Plymouth models began to be overshadowed by its sibling brands, Dodge and Eagle. Despite the closure of the Eagle brand in 1998 and attempts to revitalize Plymouth with the Prowler model, DaimlerChrysler announced the Plymouth marque would be shuttered after a limited run of 2001 model year vehicles. A few remaining vehicle designs from the brand were then incorporated into Chrylser and Dodge, such as the PT Cruiser and Neon.

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Notable Plymouth Vehicles:

Cars:

Barracuda: A two-door pony car built on the Valiant platform

Belvedere: A lineup of sedans from the 1950s to 1970s

De Luxe: A full-size car and the very first Plymouth model

Fury: A full-size car, known for its iconic look as Stephen King‘s Christine

Laser: A sports car coupe related to the Eagle Talon and Mitsubishi Eclipse

Prowler: A retro-styled roadster and the last Plymouth nameplate in production

Reliant: A mid-size car with three rows of seating

Road Runner: An affordable muscle car model

Superbird: A modified racecar version of the Road Runner

Valiant: A compact sedan and one of the brand’s best-sellers


Consumer Research:


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