Ranchero

The United States is truck crazy. We love them. We lower them. We put lift kits and big tires on them. We race them. We jump them. Lately, however, our love of trucks has been tempered by their ever-increasing price points. Additionally, our awakening of environmental impact has made many reconsider the truck. So, car-based trucks of the past may …

Chevrolet introduced the El Camino in 1959. It was Chevy’s response to the Ford Ranchero, which had been selling well as the lone representative of the big three American manufacturers in the ute niche. The El Camino would go on to dominate the niche, even with increasing competition. It would eventually be named the clear winner of the ute category …