The Lincoln automaker brand logo
Lincoln logo | GABRIEL BOUYS/AFP via Getty Images

Lincoln (formerly known as the Lincoln Motor Company) is a luxury automotive division of the Ford Motor Company. As one of the most popular luxury vehicle brands in the U.S., Lincoln is often competing with the Cadillac luxury division of General Motors.

The Lincoln Motor Company was founded in 1917 and named after Abraham Lincoln. It was first contracted to build aircraft engines for use in World War II. In 1920, the company began manufacturing automobiles in its Detroit, Michigan plant. Its first vehicle was the Lincoln Model L. Soon afterward in 1922, the company was bought by Henry Ford and became a subsidiary of the Ford Motor Company, where it was positioned as a luxury marque.

Currently, Lincoln only mass produces luxury crossover and SUV models. Notable historical measures of the Lincoln brand include the immense success of the Lincoln Continental personal luxury car and its limousine variants, one of which was the first state limo used by a U.S. President, that being Calvin Coolidge.

Featured Vehicle: Navigator

About Ford


All Lincoln Vehicles:

SUVs and Minivans:

Corsair: A compact luxury SUV that replaced the MKC

Nautilus: A midsize luxury SUV that replaced the MKX

Aviator: A midsize luxury SUV that replaced the MKT

Navigator: A full-size luxury SUV that rivals the Escalade


Recently Discontinued Vehicles

Continental: A full-size luxury sedan

MKC: The predecessor of the Corsair

MKS: The predecessor to the Continental

MKT: The predecessor of the Aviator

MKX: The predecessor of the Nautilus

MKZ: A midsize luxury sedan model also marketed as the Zephyr


Consumer Research:


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