Automakers typically pay millions of dollars to promote their brands during the Super Bowl. This year will be no different, at least not for General Motors (GM). According to recent reports, GM is leveraging this year’s Super Bowl to tout its brand. It also hopes to position itself as a major player in manufacturing electric …

Calling all gamers, tech geeks, and software savvy enthusiasts! There is a collaboration effort happening that many say could be the new automotive landscape of the future. Tech-based video game and movie special effects designers are joining forces with Cadillac to create truly interactive and intuitive interfaces for use in one of its upcoming new …

After making its grand debut in early August, GM released a new video called “Coda” about the forthcoming Cadillac Lyriq. In the video, the luxury brand is touting both the Lyriq‘s innovation and dynamic design. Coda means the end of an event, section, or a song. And Cadillac appears to be making a statement with the promotional …

The Cadillac brand is known for developing and designing vehicles beyond the luxury classes it tends to dominate. Enthusiasts of the high-end GM segment will often choose Cadillac for its ‘go big or go home’ reputation. With a long and rich history of being at the top of its game, Cadillac still manages to compete well amidst the likes …

While Tesla might have been the brand that pioneered the way for all-electric SUVs — at least for what people pay attention — they aren’t the only option on the market. Over the past few years, hybrids and plug-in hybrids have become more and more popular, and as people get more comfortable with the idea …

Cadillac was supposed to reveal a new, all-electric, SUV in April. But, the global COVID-19 pandemic scrambled many automaker’s vehicle debut schedules. So, Cadillac rescheduled the launch for today. At 7 PM, the Cadillac Lyriq electric SUV broke cover. The Ultium electric battery technology The Cadillac Lyriq is General Motors’ first vehicle to debut using …