Ford Just Started Selling Its Certified Used Cars on Amazon
Ford just made its certified pre-owned vehicles available through Amazon Autos, letting shoppers browse, finance, and complete most of the paperwork without stepping foot on a lot.
Customers can select a pick up time at a participating local dealer, keeping the hands-on part local while letting Amazon handle the digital transaction.
According to the press release, the program starts in Los Angeles, Seattle, and Dallas, with plans to expand.
Ford’s Blue Advantage CPO program
Gold Certified vehicles are up to six years old with fewer than 80,000 miles and pass a 172-point inspection.
Blue Certified includes Ford and other brands up to 10 years old and 150,000 miles with a 139-point check.
EV Certified covers electric Fords up to six years old, with a specialized 127-point inspection.
Each comes with warranty coverage, roadside assistance, and a 14-day, 1,000-mile return window.
The idea is to combine Ford’s certification standards with Amazon’s convenience
The online experience itself is straightforward. Buyers can filter inventory within 75 miles, see itemized pricing, and secure financing from a choice of banks, including Ford Credit.
Once the car is ready, the local dealer handles the handoff and future service, leaving Amazon purely as the interface.
Of course, Ford isn’t the first to test this kind of digital convenience. Carvana, for instance, has made waves with its click-and-deliver model
We recently found that most buyers who went through Carvana’s process would do it again.
They praised the lack of haggling and the seamless online transaction, though some noted delivery delays and the need for proactive inspections.
Even with occasional stress points, the consensus was that skipping the traditional dealership grind was worth it.
Will Ford’s Amazon experiment catch?
It certainly leans on the same appeal: convenience, transparency, and less face-to-face sales pressure.
But, it being a brand-new process wherein Amazon is the storefront, not the actual seller, there will be blips and wrinkles, I’m sure.
It also adds the reassurance of a manufacturer-backed CPO program, which is a step up from a generic online used car platform.
That said, even with a 14-day money-back window and multi-tier inspections, buyers will still need to do their homework. Vehicle history, maintenance records, and the small print on warranties remain crucial.
While the shopping and certain finance steps are done on Amazon, it’s still unclear exactly how much of the traditional dealership process still gets done on the sales floor, and how much time Ford buyers will actually spend at a location.
Carvana buyers do everything online and then schedule the delivery (or pick up, if they’re trading in or selling) without ever entering a dealership.
In any case, we’ll keep an eye on social platforms for feedback.
The used car market is increasingly digital, but trust still has to be earned. Ford’s move to Amazon acknowledges that shoppers want speed and confidence in equal measure.