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American flags fly near GM Chevrolet pickup trucks displayed for sale at a car dealership
American flags fly near GM Chevrolet pickup trucks displayed for sale at a car dealership | Luke Sharrett/Bloomberg via Getty Images

When Is the Best Time to Buy a Truck?

If you're getting that "new truck" itch, take a step back. If you don't need a new ride ASAP, consider waiting for the best time to shop.

If you’re starting to get that “new truck” itch, take a step back. If you’re not in dire need of a new ride, consider waiting for the best time to shop for one. How can you identify the best time to buy a new or used truck? Luckily, we’ve done the research for you.

End-of-the-year truck sales

At the end of the year, car dealers must clear out their lots and get rid of the previous year’s models to make room for next year’s vehicles. This means one thing: sales, sales, and more sales. End-of-the-year sales events aren’t something to tune out when you see the TV commercials; they’re a real thing you should wait for if you plan to buy a new truck.

Dealers will either knock money off of the purchase price of certain trucks or they’ll throw in incentives like extended warranties or package options.

Holiday truck events

Car dealerships are known for making a big deal out of every holiday. Memorial Day, Independence Day, Labor Day, Veterans Day … Pick a holiday and chances are good that a car dealership near you will have a sale. If a new truck is on your horizon, wait for the closest holiday to see the deals they’ll have at car lots.

Along with bringing in new models, car dealers plan sales around the holidays to capitalize on the number of people looking to buy a new car for loved ones. In fact, December is one of the biggest sales months for many car dealerships.

End-of-the-month sales

A lesser-known aspect of auto sales is that many car salesmen have monthly sales goals they must hit to qualify for incentives or bonuses. So, it can be beneficial to shop for a new truck at the end of the month in the hopes of working with a salesperson who needs another sale or two. They’ll be more likely to negotiate on price.

Buying a new truck can be a daunting task, but it doesn’t have to be. Feel confident in knowing that you’re doing everything you can to secure the best deal possible, and wait it out for the best time to shop.

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