For every one or so beloved nameplates in automotive history, there’s a hated thing. Of all those controversial models, few have the modern conversational currency of the Tesla Cybertruck. It may be a deeply polarizing EV, but this owner found a silly, albeit delicious use for a Cybertruck: a curbside hot dog cart, complete with lights and America’s favorite ballpark snack. 

A Tesla Cybertruck owner put their attention-grabbing EV pickup truck to use by using it as a hot dog cart on a city street

It’s one of the great joys of big city living. No, not the music, culture, or shopping. I’m talking about the artery-clogging, taste bud-delighting street food. Tacos, gyros, burgers, cheesesteaks, and, of course, hot dogs. But, with food trucks on damn near every corner, successful vendors almost always require a gimmick. And this guy has his: a Tesla Cybertruck with lights and, you guessed it, hot dogs.

A social media video with nearly 115,000 likes shows a city pedestrian approaching a handful of people next to a sign. The sign shows a cartoon-y image of a hot dog. Nothing out of the ordinary there. After all, cities, like armies, march on their stomachs, and food trucks can offer a quick solution of sustenance for eaters on the go. But this isn’t a typical food truck; it’s a Tesla Cybertruck. It’s parked right next to the curb with its bed open and an angled, illuminated overhang drawing attention.

Under the overhang, a hot dog-smith talks to the latest customer as they work a small grill. The grill is perched on the driver-side rear of the truck bed. Admittedly, it’s not quite what you would call a traditional food truck. That’s not too surprising, though. A Tesla Cybertruck offers about 67 cubic feet of bed space before the addition of the frunk. Not exactly a taco truck.

That didn’t stop this owner from capitalizing on the sheer ostentatiousness of the Cybertruck’s almost celebrity-like attention grabs. Of course, it’s an opportunity missed by not calling the gastronomic EV hot dog dealer “Hot Digital Dog.”

You might think it’s a silly move that simply won’t generate much money. But we’ve all seen sillier succeed. On Marine Corps Base Camp Pendleton in Southern California, for example, a driver would show up in his little car, often right as hungry Marines would wrap up a lengthy field operation. He would shout, “Hot pizza, m**********r!” It was like a mating call, beckoning dirty, ravenous men to buy pizza at a markup for the benefit of sheer convenience. It worked for him, and a hot dog-dealing Cybertruck might work here.