Billy Settlemeyers, a former mechanic in Las Vegas, Nevada, retired from wrenching and kept himself busy after buying an old box truck and turning it into an ice cream shop on wheels. He decorated to look like a police cruiser.

He called it, “Ice Cream Patrol,” and the truck has a convincing-looking “Las Vegas Ice Cream Patrol” badge at the top. It reads “Unit 702” on the side, so the untrained eye (or those who don’t know how to read), may see the truck and assume it’s a police truck.

One TikToker was convinced they posted a since-deleted video of Settlemeyer’s truck and told their followers it was an ICE truck trying to lure people out to be arrested in the wake of new deportation policies.

“Please be on the lookout for ‘ice cream’ trucks… They play music to get people to come outside. This is actually so sick,” they wrote, quoted by The New York Post.

He says the rumors hurt his business

“I’m an ice cream man, that’s it,” he said. “I wanted to build something creative for my community, nice and clean and approachable.”

Other posts featuring his truck accused him of operating a disguised checkpoint. With the rumors ablaze, customers aren’t showing up to buy his ice cream.

“People have to stop and realize with social media how many people are going to see their video and the reprecussions from it are possibly dangerous,” he cautioned.

Commenters think a passerby could have misread the truck

Some commenters on The New York Post’s story thought people may have misread “Ice” in “ice cream” as “ICE.”

“ICE CREAM, not ICE. And of course, the US Govt always puts a big yellow Sheriff’s badge on their ‘undercover’ trucks,” joked a viewer.

Another said they saw the black-and-white coloring and badge and assumed the worst.

“That’s just because people don’t know how to read,” they wrote.

Another said the news story could maybe bring back some business.

“This is all just free publicity, it’s a win,” they said.