Ending Ford F-150 Lightning Production Sparks $20 Billion Revolution
Is anyone truly shocked that Ford is pulling the plug on the F-150 Lightning? It seems like you could see this move from miles away. But the F-150 Lightning will return better than ever as the automaker invests $20 billion into building better trucks.
Ford guts F-150 Lightning production to invest $20 billion into profitable trucks
While you could easily predict that things wouldn’t end well for the Ford F-150 Lightning, it will be missed. While I had issues with the range while towing, this truck was extremely athletic, fun, and comfortable.
Luckily, as Ford pulls the plug on the current generation model, it’s not really a goodbye. It’s a see you later as $20 billion is invested into building hybrid, PHEV, and electric vehicles to charge your batteries.
The F-150 Lightning is being cut as demand is low and the automaker loses money on it. Ford admits that large EVs are a bad idea. Plus, killing the $7,500 federal EV tax credit didn’t help.
So, it’s shifting its attention to providing more customer choice with affordable options. It’s investing $20 billion to increase sales of hybrids, EVs, and extended range vehicles from 17% in 2025 to 50% by 2023.
According to Ford, its universal EV Platform is flexible. It will be applied to a new mid-size electric truck first. It’s safe to expect new vans and SUVs as well.
Plus, the Ford F-150 Lightning EREV is on the way. The next generation Lightning will be an Extended Range Electric Vehicle instead of a fully electric option. It promises to deliver a range of over 700 miles and to tow like a locomotive.
To support these goals and the development of better battery and storage technology, Ford is hiring thousands of workers across multiple plants in America. Things are taking a shocking turn for the better.