A buyer called Earth Motorcars in Carrollton, Texas, with his eyes set on a bright-orange classic: a 1972 Chevrolet K5 Blazer. However, when he saw the price on the custom first-generation Chevrolet truck, he felt compelled to give the dealership a piece of his mind. 

A price so high, the buyer thought the dealer was on ‘substances’

“Just got it in,” TikTok user and Earth Motorcars salesperson Alex said to a buyer. The salesperson was under the impression that the caller was reaching out to Earth Motorcars to buy the custom, Hogan Built 1972 Chevrolet K5 Blazer on the warehouse floor. It would be quite the sale, given its eye-watering price tag of $299,900.

But the seller wasn’t interested in slamming $300,000 on the table, but rather debating the cost of the classic. He said he thought he would “give you guys a shout, get more information on it.” Then the topic pivoted to the dealership’s stratospheric asking price. “I’m not going to spend that much on a $30,000-$40,000 truck,” he exclaimed to the caller.

A $30,000 to $40,000 Blazer for $300,000? 

The caller was simply adamant that the truck he was looking at was worth as little as one-tenth of the posting’s price. “Did he not send you the listing to the car?” Alex asked, wondering if the buyer’s son had sent him the wrong listing. “Unfortunately, you couldn’t even buy the motor out of this thing for $40,000.” 

The caller’s insistence continued undeterred. “I’m pretty sure I could build the same motor y’all got in there for 25 grand.” Alex then leaned back on past sales to support his point. “I’ve got a sold auction receipt from Barrett-Jackson for $335,000.” Again, the agitated caller didn’t relent. “It doesn’t seem like you guys are on Earth.” 

Alex, seemingly tired of the back-and-forth, then defended the car’s pedigree. “It’s a Hogan Built car,” he said. But before that made any discernible impact, the caller responded, “I don’t care if Hulk Hogan or Dwayne ‘The Rock’ Johnson built it. It doesn’t make it $300,000.” Ultimately, the gap between buyer expectations and the seller’s price was too large. “I don’t believe I’m interested in the vehicle anymore,” the caller said. 

No ordinary Chevrolet K5 Blazer

The truck has a name. “Renn” is a 1972 Chevrolet K5 Blazer, a custom build based on the final year of the coveted first-generation Blazer. The Hogan Built Blazer is powered by a 525-horsepower 6.2L LS3 V8, swapping an old-school carbureted mill for modern power and fuel injection.

Elsewhere, the custom build packs more contemporary features with drivability in mind. A Roadster Shop RS4 chassis, adjustable coilovers, upgraded Baer disc brakes, Vintage Air A/C, and 4.56 gears are just some of the modern touches in the classic, Omaha Orange restomod. If that wasn’t enough, the builder added orange-and-plaid seats to complete the citrusy look. This is a labor of love, but $300,000 is still a lot to ask.   

They really can sell for that much

As wild as it sounds asking $299,900 for a Chevrolet K5 Blazer, they really can sell for that much. According to Classic.com, a custom 1972 Chevrolet K5 Blazer just like Renn sold for $440,000 in January of last year.

Another 1972 model, this one in a lighter color, sold for an identical $440,000 around one year earlier. When these trucks are meticulously built, they certainly can sell for $300,000 or more.