Last year, the Toyota RAV4 did the unimaginable. It strolled into the chaos of the American auto market, picked its target, and dethroned it for the first time in decades. That’s right; for the first time in over 40 years, the Ford F-150 lost its sales crown to Toyota’s best-selling SUV. But the little RAV4 and its hybridized sibling have another bragging right: the No. 1 spot among SUVs in resale value. 

The Toyota RAV4 isn’t just the best-selling SUV in the country– it holds resale value like no other

Last year, Toyota sold 475,193 RAV4s. While that number might not mean much to you by itself, it puts the Toyota SUV ahead of the Ford F-150’s 460,915 units in 2024. No easy feat, considering the F-150 held its sales crown for a bonkers 42 years. If that wasn’t enough of a bragging right for the best-selling vehicle in America, the RAV4 holds its value much better than the Ford, too.

Not just the Ford, either. According to iSeeCars, the Toyota RAV4 sheds almost 31% of its original value in the first five years of ownership. That’s much, much less than the segment average of 45.5% and the overall value of 45.6%.

The Ford F-150, on the other hand, has an average five-year depreciation rate of 43.4%, just below the overall average. It’s good news for the RAV4 Hybrid, too. The hybrid variant of the brand’s best-selling SUV tops the list ahead of its sibling and segment-familiar, the Toyota Prius.

However, the best-selling vehicle in America is far from the best retainer value overall. No, that title belongs to the Porsche 911, which retained around 80.5% of its original value in the first five years of ownership.