The Tesla Model Y is the world’s best-selling vehicle. No, it’s not the world’s best-selling EV, or even SUV. It’s the best-selling vehicle, period. So it’s not surprise that automakers are going after a slice of its sales. It was only a matter of time before Jeep introduced something like the Wagoneer S crossover EV. But Jeep missed a golden opportunity to differentiate itself from Tesla.

The Model Y is the poster child for a future in which cars are less cars and more platforms for huge infotainment systems. From its lack of physical buttons and switches to its downplaying every mechanical aspect of its being, the Model Y feels like it could be engineered by Apple. But even Tesla has recognized that the future doesn’t have to look like this seamless pod car. Why do you think it launched the Cybertruck?

That’s not to say that Tesla totally gets it. This is the company that claimed infotainment screens engineered to last just five years should be sufficient. It’s easy to see why many consumers are still suspect of their EV options. And there is a big opportunity for Jeep.

Imagine an EV that’s rugged, both inside and out. It has familiar, physical controls. You can lock its differentials, maybe even remove its doors and fold down its windshield. It features a full-size spare tire. The automaker guarantees the battery will be comparatively easy to replace. It is something that you could see your family owning for decades.

That EV could solve problems the Model Y doesn’t. It could take a real chunk out of Tesla’s market share. And no automaker is better positioned to build it than Jeep.

The new Wagoneer S is not being positioned as that EV. While automakers such as Toyota are bringing back physical controls, Jeep is migrating as many systems to touchscreen menus as possible. It is bragging that it features more screen space than any EV in its class. And it has more stereo speakers to boot.

A future-proof EV would have 800-volt charging speeds. That would vault it ahead of the Model Y. But the Wagoneer S will soon be outdated with its 400-volt charging speeds. This is especially infuriating because other vehicles on its shared Stellantis chassis have 800-volt charging.

On the nose, there’s nothing wrong with the Wagoneer S. It is a station-wagon-height Jeep featuring the latest technology. This makes it the true heir to the Wagoneer logo. But Jeep isn’t going to beat Tesla by chasing it. And with this launch it missed an opportunity to forge its own path.

Read up on the good, the bad, and the ugly of the Wagoneer S, or see its reveal video embedded below: