Stellantis might drop 2 underperforming auto brands
It’s no secret that Stellantis has a lot going on. It has 14 auto brands and two mobility arms under its umbrella. As sales continue to dip across the board and new tariffs are put in place, two underperforming brands might get sold off.
Stellantis considers dropping two auto brands
People tend to ask me what Stellantis is regularly. I typically cut it short and say it’s the new name Fiat Chrysler Auto. But that doesn’t do it justice.
It’s a large company that oversees 14 auto brands including:
- Abarth
- Alfa Romeo
- Chrysler
- Citroen
- Dodge
- DS Automobiles
- Fiat
- Jeep
- Lancia
- Maserati
- Opel
- Peugeot
- Ram
- Vauxhall
That’s a lot to chew, especially when you consider how most of these brands have been facing declining sales for years. A few months ago, the auto group took an aggressive stance about refusing to sell underperforming brands.
However, with new tariffs taking action, things are being reconsidered. According to Car Scoops, Alfa Romeo and Maserati could be split and sold off.
These brands don’t have production facilities in America, so they are subject to 25% tariffs. American drivers haven’t been exactly buying these cars and SUVs, so increasing the price will probably only make things worse.
Other brands like Jeep, Dodge, and Ram have been struggling in America too. Sales have declined by 25% in North America and net profits dropped by 70%. However, Alfa Romeo and Maserati are currently in the worst positions.
Rumors suggest that Asian automakers are interested in these failing Stellantis branches, but Stellantis chairman, John Elkann refuses to sell to China. It’s also unclear which brands are interested.