Can you SMELL what Ram trucks are cooking? Well, probably not, because the answer is partnerships. Ram has been named the official truck partner of WWE, UFC, and PBR. Expect to see more pickups at live events. 

Ram trucks represent WWE, UFC, and PBR 

Stellantis is extremely excited to announce that Ram has partnered with TKO Group Holdings. This means that it’s getting in the door with WWE, UFC,  and PBR. 

World Wrestling Entertainment (WWE) is a global leader in sports entertainment, while Ultimate Fighting Championship (UFC) is the world’s premier mixed martial arts organization. 

Also, Professional Bull Riders (PBR) is the world’s premier bull riding organization. Don’t forget that Ram trucks also recently made a return to NASCAR. 

The partnership kicks off in January 2026. So, expect to see Ram integrated within major live events and premier content across each brand. 

According to Stellantis, there will be exclusive fan activations, custom content, and on-site experiences to showcase the strength and durability of Ram trucks. 

Stellantis has shared that it’s betting on Ram to be the money maker as it works to improve other brands like Jeep and Dodge. Now these advertising opportunities at live events and with famous athletes will attract more eyeballs. 

Ram will continue to improve market competitiveness and growth while maintaining pricing power through products, services, and electric options. 

Look for the Ram 1500 in the WWE ring and world-famous UFC Octagon. Some models could be by the PBR bucking chute as well, to be in the center of all the action.