If you own your car, shouldn’t you be able to use every feature you paid for? Not according to some automakers.

I previously wrote about how many brands are getting greedy. They are trying to increase profits by hitting drivers with subscription fees for basic features. Startup Rivian promised investors it would squeeze drivers for more than $15,000 in subscription fees over the lifetime of each vehicle. General Motors even told shareholders its cars are “first and foremost” a “technology platform” designed to collect software subscription payments.

Tesla was, in many ways, a holdout. Its “Basic Autopilot” software came standard, even on the $36,990 Model 3 sedan. That package included “Traffic-Aware Cruise Control (TACC)” and “Autosteer,” which could center your vehicle in the lane.

Now, Tesla is cutting “Basic Autopilot” altogether. Base models will ship with adaptive cruise control, but without lane-keep assist.

How Tesla’s pricing now compares to rivals

If you want lane-centering software in your Tesla, you will have to pay dearly. Tesla has locked these features behind a paywall as part of the confusingly named “Full Self-Driving (Supervised)” software package. The driver-assistance software—which Tesla’s lawyers insist is not a self-driving system and requires your hands on the wheel—costs $99 a month.

For comparison, Toyota’s standard “Safety Sense” and Honda’s standard “Honda Sensing” both include lane-keep assist at no additional cost.

General Motors offers Super Cruise-equipped vehicles with a three-year trial period. After that, the service costs $39.99 a month. Drivers can also pay $399 annually. Ford’s BlueCruise costs more. It includes a three-month complimentary trial, then costs $49.99 a month or $495 annually. However, drivers who hate subscriptions can pay $2,495 at a Ford dealership for lifetime access.

Tesla’s latest pricing is the highest in the industry. Honestly, it is giving desperate vibes.

Tesla once promised $6,000 lifetime access to “Enhanced Autopilot (EAP).” It is now reportedly rescinding that option, even for drivers who already paid. Those owners can upgrade to Full Self-Driving (Supervised) for another $2,000. Or they can subscribe at a discounted rate of $50 a month.

Their cutoff date is presumably Feb. 14, 2026. That is the last day anyone can buy lifetime FSD for $8,000. The company also warns, “Pricing for your FSD (Supervised) subscription is subject to change.” Obviously.