Here’s an intriguing bit of trivia: India once led the world in selfie-related deaths. Between 2014 and 2016, there were 127 recorded selfie deaths, and 76 of these occurred in India. I thought oblivious cellphone users stepping backward over cliffs or ignoring dangerous animals to get the perfect shot were universal. And most countries have their share of such incidents.

Prabhu Bhatara was driving his SUV through eastern India on his way home from a wedding when he pulled over to relieve himself. His two passengers say that’s when he noticed an “injured” bear lying in the woods.

Instead of calling authorities to get help for the animal, or even just moving along, Bhatara chose to approach it and take a selfie with the poor critter. His companions warned him against approaching the bear, and they were right. It turns out it wasn’t as injured as it looked.

Once Bhatara got close enough, the bear leapt up and chased him. Eventually, it caught and mauled him. According to forest ranger Dhanurjaya Mohapatra, “Bhatara died on the spot.”

Meanwhile, both of Bhatara’s passengers were busy filming the brutal attack. Is there any sanity in this absurd story? Yes, and it came from another animal.

A passing stray dog saw the violence and—ever the man’s best friend—jumped into the fray in an attempt to save Bhatara. But in the end, the dog’s efforts were in vain.

Although the nearest forest office was just over six miles away, it was evening before rangers could tranquilize the bear and recover Bhatara’s remains. Mohapatra added, “The bear is being treated for its injuries.” Fortunately, the loyal dog was unharmed.

When the Hindustan Times reported the story, it listed several other high-profile selfie deaths that year: a boat tipping over at a picnic, a cliff giving way near a canal, posing too close to an oncoming train, and a Japanese tourist tumbling down the Taj Mahal’s steps.

What’s going on in India? It may simply be that India is a highly connected country with abundant dangerous wildlife and treacherous terrain. But don’t for one instant think the U.S. is immune from foolish selfie deaths. Attempting selfies with dangerous wild animals has become such an issue that the U.S. Forest Service launched a campaign to warn tourists against it.