Just because the Ford F-150 is the most popular full-size truck, doesn’t mean it holds the most value. A few different rivals actually have a better rate of value retention. See how they compare with depreciation rates. 

Which full-size truck holds the most value? 

Drum roll, please! The full-size truck with the best value retention is the 2024 Toyota Tundra. According to iSeeCars, it has a value retention score of 8.8 out of 10. 

The 2024 Ford F-150 and 2024 Chevrolet Silverado 1500 are tied for second place with a value retention score of 8.1 out of 10. The Chevy Silverado’s twin, the GMC Sierra 1500 also got an 8.1. 

However, the 2024 Ram 1500 falls behind with a score of 7.9 and the discontinued Nissan Titan earned a 7.7. 

An average Tundra model is expected to depreciate by about 28.2% after five years of ownership. This provides a resale value of about $28,715. 

It loses about 41.4% of its value. The average five-year depreciation rate for all pickup trucks is 37.7%, and it’s 43.6% for all other vehicles. 

After three years of ownership, the Toyota Tundra may depreciate by 15.8% for a resale value of $33,653. After seven years, it depreciated by about 38% and has a 10-year depreciation rate of 50.6%. 

An average Ford F-150 model is expected to depreciate by about 41.5% after five years to provide a resale value of about $26,202. It depreciated by about 26.8% for a resale value of $32,821 after three years. 

It has a seven-year depreciation rate of about 50% and a 10-year depreciation rate of 62.1%. So, the Tundra holds more value for a longer period. 

But the 2024 Tundra also costs a little more, with an MSRP of $39.965. The 2024 F-150 starts at $38,065.