It’s supposed to be an electrifying time for Ford, but instead, things are falling flat. Weak Ford EV sales are causing a bit of chaos. Roughly 4,000 workers are slated to be laid off as Ford works to cut costs. 

Weak Ford EV sales lead to job cuts 

Interest in electric vehicles is weakening, leading to fewer sales of Ford EVs. This issue is combined with increasing competition from China. 

According to The Guardian, this is why Ford has decided to cut 4,000 European jobs in Europe by the end of 2027. 

Most of the jobs will be cut from Germany and about 800 will be lost in the United Kingdom. This comes after Ford decided to ditch its plans to build a three-row electric SUV. 

Also, production of the Ford Explorer EV and Carpi models will be cut as Ford works to make cost-cutting measures. 

Ford shared that it faces a weak economic situation and lower-than-expected demand for electric cars. Like many other automotive brands, Ford is finding more success with hybrid models. 

This way, Ford hybrid vehicles help bridge the gap between meeting rising CO2 compliance targets and consumer demands for EVs. 

Ford has cited issues such as a lack of public investment in charging infrastructure and incentives for helping drivers make the shift to EVs as ongoing challenges. 

Also, Peter Godsell, Vice President of Ford in Europe has been calling for the United Kingdom’s zero-emission vehicle mandate to slow down. The mandate calls for automakers to sell an increasing amount of EVs each year. 

Ford has already been cutting production and jobs in America. In April 2024, Ford cut Ford F-150 Lightning production down to one shift per day. 

In October 2023, Ford sold 6,831 EVS and in October 2024, that figure dropped to 6,264, resulting in a 8.3% sales decrease. The Lightning had a 49.8% drop while hybrid vehicles increased sales by 38.5%.