Trump’s new tariffs slap a 25% duty on European vehicle imports, pushing Ferrari to adjust its pricing. The automaker builds all its sports cars in Maranello, Italy. As such, every model it ships to the U.S. gets hit with the tax. To offset the impact, Ferrari is raising prices on most of its lineup. Starting April 2, some cars will cost up to 10% more. This move makes Ferrari one of the first European automakers to react to the new import tax.

The Ferrari 296, SF90, and Roma models are exempt from this increase. The company is choosing to absorb the additional costs for these vehicles. However, other models, including the Purosangue SUV, 12Cilindri, and the ultra-exclusive F80 hypercar, will see price increases. Depending on the model, customers may pay an extra $25,000 to $390,000. Ferrari is coordinating with its dealer network to implement these adjustments.

Which Ferrari models get more expensive?

Some of Ferrari’s most exclusive models will experience the largest price hikes. The Purosangue SUV, known for its blend of performance and luxury, will see a price increase. Similarly, the 12Cilindri, Ferrari’s flagship grand tourer, will also become more expensive.

The biggest price jump could hit the Ferrari F80, an ultra-limited hypercar with only 799 units planned for production between 2025 and 2027. The F80 carries a price tag around $3.9 million USD, and a 10% price increase could add roughly $390,000 to its cost. Now, sources say that the 799 production run is already bought up, but because they haven’t been built or delivered, Ferrari might somehow adjust its reservation agreements.

Ferrari expects the tariffs to slightly cut into its 2025 profit margin, possibly by 50 basis points, it shared in its commercial policy update on March 27. Even with that dip, the company still plans to grow, with a revenue target of over €7 billion for the year. Profits remain strong, with Ferrari pulling in €1.5 billion in 2024, a 21.3% jump from the previous year.

Ferrari’s stock initially dropped after the announcement but rebounded to close 1.82% higher at €391.5 per share, Euronews shared. Even so, its stock is still down 4.6% this year, and the tariff news isn’t helping European auto stocks. The Euro Stoxx 600 Automobiles & Parts index dropped 2.4%, and big names like Stellantis, Volkswagen, Mercedes-Benz, and BMW lost between 2% and 4%.

The European Union isn’t happy about the tariffs. European Commission President Ursula von der Leyen called them a bad move and promised to fight for a better trade deal. For now, U.S. buyers looking at European luxury cars should brace for higher prices.