Well, if you were hoping for some good news about truck prices, I apologize. The average transaction price for a full-size truck is currently out of this world. It’s like you have to choose between sending your child to college for two years or getting a new ride. 

How much is the average full-size truck price? 

I don’t want to do a drum roll for this one because it’s upsetting. However, the average translation price for a full-size truck is about $66,386. 

The average cost of sending a kid to a public in-state university is $30,000 per year. So a brand new truck costs nearly the same as half a college degree. 

There’s not just one truck to blame. The Chevrolet Silverado 1500, Toyota Tundra, Ram 1500, and Ford F-150 keep setting higher prices. But drivers and companies keep buying these big trucks anyway. 

According to Cox Automotive, over 233,000 pickups were sold in December, 2025. This represents the best month for the segment during the past five years. Revenue from retail and fleet sales surpassed $15 billion for the first time. 

The average manufacturer’s suggested retail price (MSRP) increased by 1.2% year-over-year to $52,627. Destination fees and other related costs have also increased. 

Also, 20% of drivers purchased luxury vehicles in December, which is a peak for 2025. This figure doesn’t include high-end trucks purchased. 

But mandates on going green have been repealed. So many pickups may no longer need expensive equipment such as active grille shutters. There’s a chance that prices could decrease without these items. 

However, new tariffs have increased manufacturing costs. As long as people keep buying more expensive, luxury trucks, then that’s what automakers will provide. Help a sister out over here, get a cheap work truck, please!