Have you considered buying a new vehicle lately, until you got shocked by the price? Automakers have been taking notice of price fatigue among buyers. That’s why truck brands are working to provide more affordable trim levels. 

Three truck brands battle price fatigue 

You aren’t alone if you’ve been stressed out by the prices of new cars. They have been skyrocketing since the pandemic, with no end in sight. 

According to CarScoops, the average transaction price for a new vehicle climbed to $49,814 and consumer trends are changing in response to soaring prices. More drivers are targeting entry-level prices. Truck brands are working to fill demand. 

1. Ram 

Stellantis wants to help customers by providing cheaper time levels that include more value while staying south of the $50,000 mark. The 2026 Ram 1500 has an MSRP of $41,575 and has a standard V6 engine with 420 hp. 

The Ram 1500 Express starts at $43,700 with premium options such as 20-inch wheels, body-colored bumpers, and more standard safety features. Then the Big Horn sits at $47,000 with lavish touches like ventilated seats. 

2. Ford 

The 2026 Ford F-150 has an MSRP of $37,290. It’s more of a work truck with 17-inch steel wheels and a V6 engine that provides 325 hp. 

Next, the F-150 STX rings in at $41,855 with 20-inch wheels and carpeted flooring. Also, the XLT increases the price to $44,695 with more tech, like the 360-degree camera display and a power-adjustable driver’s seat. 

3. Chevrolet 

The 2026 Chevy Silverado 1500 has an MSRP of $36,900. The entry-level four-cylinder engine delivers 310 hp. It’s paired with 17-inch steel wheels and vinyl upholstery. 

Then the Chevrolet Silverado Custom beefs things up at $42,500 with 23-inch wheels, a 10-way power adjustable driver’s seat, and the trailering package. Next, the LT rings in at $48,000 with larger infotainment screens, a heated steering wheel, and keyless start.