There are 18 trucks on the U.S. market – Here’s how well each sold in 2024
If you’re into pickup trucks, you’ve pretty well heard that the Ford F-Series is the best-selling lineup in the U.S. market, and has been for 46 years straight. The F-Series isn’t for everyone, of course; while Ford sold more than 830,000 units last year, some two million other pickups landed in motorists’ driveways. In total, there were 18 passenger trucks on the U.S. market in 2024. Let’s see exactly how well (or poorly) each sold.
The four highest-selling trucks in 2024 were American models
| Model | 2024 Unit Sales | 2023 Unit Sales |
| Ford F-Series | 834,641 | 750,789 |
| Chevrolet Silverado | 560,265 | 555,148 |
| Ram Pickup | 373,118 | 444,927 |
| GMC Sierra | 298,698 | 295,738 |
| Toyota Tacoma | 192,813 | 234,768 |
| Toyota Tundra | 159,528 | 125,185 |
| Ford Maverick | 157,345 | 94,058 |
| Chevrolet Colorado | 98,013 | 71,082 |
| Nissan Frontier | 69,813 | 58,134 |
| Ford Ranger | 51,591 | 32,334 |
| Honda Ridgeline | 45,421 | 52,001 |
| Jeep Gladiator | 42,125 | 55,187 |
| GMC Canyon | 38,486 | 22,458 |
| Hyundai Santa Cruz | 32,033 | 36,675 |
| Tesla Cybertruck | 23,798 | 0 |
| Rivian R1T | 15,799 | 19,410 |
| GMC Hummer EV | 13,994 | 3,260 |
| Nissan Titan | 13,351 | 19,189 |
Sales data source: GoodCarBadCar
The Ford F-Series, Chevrolet Silverado, Ram Pickup, and GMC Sierra all made the top of the list. While the Ram dipped noticeably in year-over-year sales, it still beat the Sierra by 74,000 units.
Ford increased its F-Series sales by 11% over 2023. To boot, the Maverick was the best-selling compact pickup truck with 157,000 units entering the scene. Wildly, it bested its midsize sibling, the Ford Ranger, by more than 100,000 units…wow. Notably, the Ranger outsold its 2023 number by more than 19,000 units.
Toyota’s next: the Tacoma outsold its full-size sibling, the Tundra, by more than 33K units. While the Tundra experienced a year-over-year boost, however, the Tacoma slowed its pace by nearly 42,000.
The Jeep Gladiator landed slightly behind the Honda Ridgeline, and while they’re in the same mid-size class, both offering five-passenger seating and standard V6 options, they part ways on style and performance. The Ridgeline uses a unibody design, giving occupants a smoother ride. The Jeep gets a body-on-frame build, lending a rougher ride but a tougher off-road vibe. Both automakers are to offer hybrid variants in 2025.
After that, we’ve got mostly niche models like the Santa Cruz – a compact truck that caught a lot of attention for its styling when Hyundai released it in 2021.
Tesla sold 23,798 Cybertrucks last year, while Rivian delivered 15,799 orders. These all-electric models landed just above the slowest-selling trucks of 2024: the GMC Hummer EV and the Nissan Titan. The Hummer EV starts near 100 Gs and is a behemoth built for a driver certain of their performance needs or (aesthetic desires). Critics point to the Titan’s outdated design and lackluster brand dedication…all leading to lower demand over time, which doesn’t help its resale value, either.
