RAM trucks are shaking up the truck market, taking a big bite out of Ford and General Motor’s dominance. JD Power’s 2023 award for Most Appealing Large Duty Pickup says it all: people feel a special connection to these trucks. What makes RAM trucks so irresistible? Here are the top 15 reasons.

Towing Power that Impresses

RAM trucks dominate when it comes to towing. The RAM 3500, for example, can pull an astounding 37,090 pounds, making light work of even the toughest hauls. With this kind of strength, moving heavy trailers or equipment becomes a breeze, keeping you in control and confident.

Longer Oil Change Intervals

Who enjoys sitting in a service bay? With the RAM 1500’s 10,000-mile oil change interval, you won’t be doing it often. That’s miles more freedom to hit the open road without the constant “change oil” reminder nagging you. More driving, less maintenance—it’s that simple.

A Trim for Every Driver

The diverse trim levels RAM offers ensure a perfect truck for every need. Whether it’s the hardworking Tradesman, the off-road-ready Rebel, or the high-end Limited Elite, drivers have options that cater to performance, comfort, and style. Each trim brings something unique to the table.

RamBox: Next-Level Storage

RAM’s RamBox turns the truck bed into a storage powerhouse. These lockable, weatherproof compartments are perfect for securely stashing tools or gear. Add the built-in power outlet, and you’ve got an innovative storage system that’s as practical as keeping your essentials safe and organized.

Smooth Self-Leveling Suspension

Carrying heavy loads can feel effortless with RAM’s self-leveling air suspension. This feature adjusts automatically to keep the truck stable and balanced under any weight. It delivers a smoother, more comfortable ride while maintaining the strength RAM is known for.

Luxurious Interior Comfort

Inside a RAM truck, luxury meets utility. The cabin is packed with premium touches like cooled seats and noise-canceling technology, turning long drives into a relaxing experience. It’s comfort you wouldn’t expect in a truck, but RAM delivers it with style.

Technology That Wows

The 12-inch Uconnect touchscreen in RAM trucks isn’t just for show—it’s a game-changer. Huge, responsive, and packed with features, it keeps you connected and in control with ease. You can enjoy GPS, jam to your playlists, and even manage vehicle settings—all at the touch of a button.

Built to Last

RAM trucks are built for the long haul. More than 80% of the trucks sold in the past 20 years are still on the road, proving their reliability. This kind of longevity means RAM drivers can trust their trucks to handle whatever comes their way, year after year.

Supporting Small Businesses

Running a business is tough, but RAM’s BusinessLink program makes owning a fleet easier. Programs like priority service and loaner vehicles keep your trucks on the road without delays. RAM’s not just another truck—it’s a business partner with your back.

The Raw Power of the TRX

The RAM 1500 TRX takes performance to a new level with its 702-horsepower HEMI V8 engine. Going from 0 to 60 in just 4.5 seconds, this truck delivers mind-blowing power. It’s designed for those who crave excitement, offering a drive that’s nothing short of thrilling.

Safety Features

Safety comes standard with RAM trucks, offering advanced features that protect you on the road. Adaptive cruise control, blind-spot monitoring, and emergency braking all work together to enhance your safety. Knowing these systems have your back every mile, you can enjoy some peace.

EcoDiesel for Efficiency

Efficiency is the word when it comes to RAM’s EcoDiesel engine. How else would you describe an engine that delivers 480 lb-ft of torque while keeping fuel consumption low? At 260 horsepower, this powerhouse balances strength and efficiency, offering the best towing and fuel savings.

Ready for Off-Road Adventure

The RAM TRX is ready to conquer any off-road challenge. With its wider stance and advanced Bilstein Black Hawk shocks, it’s designed to handle the toughest terrains. If adventure calls, the TRX answers, offering unmatched performance when you leave the pavement behind.

Proudly American

Built in Michigan with parts from North America, RAM trucks stand as a proud symbol of American craftsmanship. Driving a RAM isn’t just about performance—it’s about supporting American jobs and industries. For many, choosing RAM is a statement more than a purchase.

A Community of RAM Lovers

Owning a RAM makes you feel like part of something bigger. RAM drivers unite through meetups, online communities, and shared adventures, creating a network of enthusiasts proud of their trucks. Over their love for RAM, people form a bond that goes beyond a car.