10 Suspension Brands Facing Sales Challenges

Some suspensions just don’t spark interest, even though they’re key to a smooth ride. These 10 brands tend to hang around dealer lots due to a mix of reliability issues, outdated tech, or just not meeting driver expectations. Let’s dig into why these systems don’t drive off the lot.
KYB Suspension

Frequent issues with reliability have turned off many drivers from this affordable brand. While KYB offers a budget-friendly choice, frequent repairs and wear complaints keep it unpopular. Dealers often find it hard to move, as drivers lean toward options with better durability and long-term quality.
Monroe Suspension

Once a trusted name, Monroe has struggled to keep up with changing driver expectations. Certain models receive low marks for handling and durability, making buyers cautious. As a result, dealers find it challenging to promote these models against newer, better-rated suspensions.
Bilstein Suspension

High-end performance doesn’t always guarantee popularity, as shown by some lines from this brand. The more affordable options often fail to meet the high standards set by premium models, which leaves them in an awkward middle ground that doesn’t appeal to many drivers or dealers.
Sachs Suspension

As drivers look for advanced performance and smooth handling, this brand’s traditional approach falls short and makes it harder for dealers to convince customers to choose it over more modern systems. A trusted name for decades, Sachs has struggled to match its competitors’ latest features.
Fox Racing Shox

Famed for tough off-road builds, this suspension system doesn’t get much love in city settings. Drivers looking for smooth urban rides find it too rough and limit its appeal beyond niche off-road fans. Dealers often struggle to sell it to everyday drivers seeking comfort over ruggedness.
Rancho Suspension

Affordability doesn’t always win over buyers. This budget-friendly option comes with durability issues that turn customers off after a few test drives. Dealers find themselves with unsold inventory as drivers seek out suspensions with a stronger reputation for lasting performance.
Tenneco Suspension

Some drivers label this brand as “outdated,” which impacts its appeal. The brand’s reliance on older technology can make it a tough sell, especially as more innovative options come onto the market. Many see less interest from buyers wanting a suspension that feels modern.
Fox Suspension

Though strong in niche markets, this suspension system doesn’t always appeal to the average driver. Many find it overly specialized, with features that don’t fit typical needs. They often struggle to move these products since their appeal doesn’t reach the broader customer base.
Koni Suspension

Quality and reputation aren’t always enough, especially when some budget models in this lineup underperform. Customers report lower comfort and longevity, and that leads dealers to focus on the higher-end models, which leaves the less reliable options gathering dust on the lot.
Eibach Suspension

Built for enthusiasts, the Eibach suspension system misses the mark for daily drivers. It’s designed more for thrill-seekers than regular commutes, limiting its broad appeal. Some find it challenging to recommend to the average customer, as most drivers want a balanced ride that can handle all roads.