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Ford Truck Assembly Plant | Getty-00

Incentives Good For Customers Bad For Ford

Slammin’ money on the hood is no way to sell cars, just ask Ford. Sure, incentives move the iron, but at what cost? They’re good for customers and bad for Ford. If you wonder, now you can look at Ford’s third-quarter earnings for 2019 and judge for yourself. Ford’s third-quarter 2019 earnings are down. It’s …
2019 Chevrolet Silverado LT Trail Boss parked in mud

Why a 420-hp V8 Can’t Redeem the Chevrolet Silverado

A big pickup truck should warrant big displacement, or so goes a common line of thinking. And big displacement often means a powerful V8 engine. That’s what buyers can opt for with certain trim levels of the 2019 Chevrolet Silverado. Joe Lorio of Car and Driver took a closer look at what a massive V8 brings …
2020 Chevrolet Silverado Diesel

Why the Chevrolet Silverado Lost MotorTrend’s Comparison Test

In the past year or so, many consumers have latched onto the idea of “lifestyle” pickups often found in the midsize segment. Like cars in their driveability and comfort, they also provide the utility that buyers want. Examples that first come to mind are the Toyota Tacoma and the Honda Ridgeline. But what about buyers …
2020 Nissan Titan | Nissan-00

Nissan Changes How It Sells 2020 Nissan Titan

Everyone wants a pickup truck these days, but fewer of them want a Nissan Titan pickup, so Nissan has a plan. Instead of appealing to the truck buyers like farmers, ranchers, and utility workers-those that need a truck, they’ll appeal to another group in 2020. The group that wants it as a lifestyle choice. Nissan …
2019 Ram 1500 North Edition driving through snow

1 Reason You Should Skip the Ram 1500’s V6

This is a great time for truck lovers. There are a ton of really nice trucks out there that not only look nice but also perform just about any job you need it to. The wonderful thing about this surge of trucks hitting the market is that you can find and purchase exactly what you …
2019 Chevrolet Silverado LT Trail Boss

Chevrolet Silverado ZRX Off-Road Truck Spotted Testing

Chevrolet truck fans have had to look upon the Ford F-150 Raptor and despair. GM may be beating Ford in overall truck sales, but the company has no answer for the Blue Oval’s Trophy Truck-esque pickup. PaxPower’s Silverado Jackal is the closest thing until the Chevrolet Silverado ZRX officially debuts. Although, if recent spy shots …
2019 Ram 1500 Rebel driving on dirt road

Why You Should Buy the Ram 1500 Rebel

Just when you thought that you’d test driven all of the amazing new trucks currently on the market, Dodge Ram decides to present you with yet another option. The newest choice is the Ram 1500 Rebel. Despite not hitting the market until late in 2018, the Ram 1500 Rebel is quickly gaining popularity. If you …
Ford Econoline Pickup | Ford-00

Strange Tale Of The Ford Econoline Pickup

Right now Ford is scrambling to develop an all-electric pickup to stay competitive and keep its F-150 as the best-selling truck. In the early 1960s, Ford also was scrambling to remain number one in the pickup segment with three different kinds of pickups. Of those three the Econoline pickup was like nothing any American manufacturer …
Lingenfelter Chevrolet Colorado ZR2-L

Chevrolet Colorado ZR2 Supercharged by Lingenfelter

The mid-size Chevrolet Colorado ZR2 has gained a significant amount of popularity in the pickup market. It’s also responded well to modifications. Demand for AEV’s ZR2 Bison, for instance, was high enough for Chevrolet to boost 2020 production. The Colorado ZR2 is also the basis for GM’s Defense Infantry Squad Vehicle. However, while the ZR2 …