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The social media application Tik Tok isn’t just for folks who want to participate in viral dance challenges. People use the app to share financial advice, health tips, and of course, launch marketing initiatives. Digital marketers benefit the most by presenting their products and services in areas with the most attention. What better place to market than Tik Tok? Here’s why Ford Motor Company’s tiny new pickup truck, the Ford Maverick, is becoming a Tik Tok sensation.

The 2022 Ford Maverick is Tik Tok’s latest viral hit

An image of a woman holding a cell phone in front of a TikTok logo.
An image of a woman holding a cell phone in front of a TikTok logo | Artur Widak/NurPhoto via Getty Images

Tik Tok has created career opportunities for musicians, aspiring influencers, and content creators. It is a space to advertise products and services in cool, innovative ways. Ford has made a wise investment into bringing its latest truck model into the digital world. According to Adweek, the 2022 Ford Maverick was available in Tik Tok as an augmented reality interactive effect that users could add to their photos and videos.

Tik Tok users captured a tiny augmented reality version of the Ford Maverick in hilarious different settings. The AR version was scaled down to fit in the palm of users’ hands. Users also learned about the Maverick as different specs were displayed to accompany the augmented reality version of the truck.

Ford’s marketing campaign was a hit. It sparked more than 17,000 video creations and more than 10.6 billion total views in under a month. The campaign’s target audience was Tik Tok’s millennial demographic, which perfectly aligns with the demographic of consumers currently purchasing the affordable truck.

Why do young buyers love the Ford Maverick?

A blue 2022 Ford Maverick pickup truck is parked outside.
A blue 2022 Ford Maverick is parked outside | Ford

It’s no mistake that young buyers are digging the Ford Maverick. The 2022 Ford Maverick is the perfect first truck (or first vehicle) for young drivers because it’s affordable and provides plenty of value for its price. The Maverick has a little something for everyone, depending on the trim and engine option you choose.

It’s the Blue Oval’s first standard hybrid truck. What young person doesn’t want to save money on gas? There’s also a gas-powered option that is compatible with all-wheel drive, Ford’s 4K Tow Package, and FX4 Off-Road Package. Whether you want a small hybrid with the utility of a truck bed or a mighty compact truck that is both rugged and easy to maneuver, the Maverick has an option for you.

Is the 2022 Ford Maverick a good pickup truck?

The 2022 Ford Maverick starts at just $19,995. It uses a 2.5-liter four-cylinder hybrid engine to make 191 horsepower. The Maverick’s standard hybrid powertrain gets a whopping 42 miles per gallon in the city and 33 miles per gallon on the highway.

The Maverick is a great small truck, especially for new drivers. It is one of MotorTrend’s best new small trucks for 2022. Let’s see how the tiny pickup truck carves out a niche market for itself in the years to come.


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