The Mahindra logo seen at a showroom in New Delhi, India
Mahindra logo | Chandan Khanna/AFP via Getty Images

Mahindra & Mahindra is an Indian multinational automotive manufacturing division of Mahindra Tractors, the largest tractors manufacturer globally. Mahindra belongs to the Mahindra Group conglomerate.

The corporation was founded in 1945 as a steel trading company named Mahindra & Muhammed. After changing the name to Mahindra & Mahindra in 1948, the company began manufacturing multi-utility vehicles (MUVs) under the license of Willys Jeep for the Indian market, followed by light commercial vehicles and tractors.

Since the 2000s, Mahindra & Mahindra have made moves to grow the company on a global scale by entering into new international markets in North America, South America, Europe, Australia, and Africa. Additionally, the company has begun manufacturing vehicles for new markets and audiences to expand its influence and elasticity, including motorcycles, electric vehicles (EVs), and special purpose vehicles.

Featured Vehicle: Thar

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All Mahindra Vehicles:

Cars:

Alfa: A three-wheel passenger vehicle, also available as an EV

E-Verito: An all-electric version of the Verito

Treo: A lineup of all-electric mini, three-wheel passenger and commercial vehicles

SUVs and Minivans:

XUV (300, 500, 700): A lineup of subcompact and compact SUV models

Thar: An off-road SUV that’s nearly identical to the Jeep Wrangler

Roxor: A utility vehicle variant of the Thar

Scorpio: A midsize SUV and the first Mahindra model to be sold globally

Bolero: A seven- to nine-seat SUV model along with a lineup of spin-offs

Alturas: A rebadged SsangYong Rexton full-size SUV

Marazzo: A compact multi-purpose vehicle (MPV)

Supro: A lineup of cargo and passenger vans

Trucks:

Bolero Pik-Up: A pickup truck version of the Bolero

Bolero Maxitruck Plus: A pickup truck version of the Bolero with superior range and payload capacity

Bolero Camper: A double-cab pickup truck version of the Bolero


Recently Discontinued Vehicles

NuvoSport: A sporty subcompact SUV

Verito: A rebadged Dacia Logan compact MPV

Verito Vibe: A subcompact notchback version of the Verito

Xylo: A compact MPV/wagon


Consumer Research:


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