Let’s get the basics out of the way, the Roxor UTV looks like an old Jeep Wrangler. FCA, the owner of the Jeep, doesn’t like the similarities but approved of Roxor’s use of the design for off-road, sporting, or agricultural use only. At the time, Roxor was selling mostly overseas. But, then, Mahindra, Roxor’s parent, …
We’ve already heard the jokes and seen the memes since the Monday night reveal of the all-new 2021 Ford Bronco. “The new Bronco looks like a Jeep,” people say. We see the resemblance and are reminded of a recent Jeep lawsuit in which the iconic FCA vehicle‘s feelings got hurt because Mahindra’s Roxor off-road vehicle …
FCA has a famous company called Jeep, with a famous Wrangler. The Wrangler has a heritage the reaches World War II. Mahindra has a side-by-side off-road vehicle called the Roxor. It looks like the Jeep Wrangler of old, but it is only intended for agricultural and sporting purposes. So, FCA sued Mahindra for using a product in the …
The original Willys Jeep inspired the creation of quite a few iconic off-roaders. Not just the Jeep Wrangler and its CJ predecessors, but the Toyota FJ40 Land Cruiser, the original Land Rover, and Nissan Patrol. The original Jeep design was so popular, Mitsubishi even built a licensed version of it. Unfortunately, one company’s decision to …
