2024 Ford Maverick Price Comparison: Base MSRP vs. Real-World Cost
The Maverick is smaller than the best-selling F-150, but it’s still a popular pickup. And like most new vehicles, Ford’s compact truck offers a long list of options for shoppers to customize their purchase. Those extras push the final price much higher than the starting MSRP. Here’s a 2024 Ford Maverick price comparison to show the difference between a bare-bones base model and a realistic build.
Comparing a real-world 2024 Ford Maverick price with the base MSRP
A realistic price for a 2024 Maverick is about $30,455. That’s significantly more than the truck’s base MSRP of $23,400. There’s a roughly $7,000 difference, and $4,815 of that comes from options many truck buyers would want. The rest comes from fees. Ford charges $1,595 for the destination fee and $645 for the acquisition fee.
Here’s how we came up with the final price of a real-world Ford Maverick build:
What does a real-world 2024 Ford Maverick build look like?
Ford offers three 2024 Maverick trim levels. The base model is the XL, followed by the mid-level XLT and the range-topping Lariat. Some shoppers might be drawn to a fully loaded Maverick, but it costs thousands more than the base model. That’s a no-go for most consumers on a budget. So, we’ll stick with the XL for this realistic build.
However, the entry-level Maverick is bare-bones as far as performance features go. Ford made a substantial change to the 2024 model by dropping the hybrid engine from the base trim. Shoppers now have to pay $1,500 for the hybrid engine, but most truck owners will be satisfied with the standard 2.0-liter four-cylinder. Therefore, we’ll skip the hybrid option for our real-world configuration.
That 2.0-liter engine is solid but doesn’t provide a complete package for owners. All-wheel drive is essential for trucks, and AWD costs $2,220 to add to the Maverick. Though the 2.0-liter engine doesn’t have the F-150’s impressive towing capacity, most Maverick owners would likely want to use the truck’s trailering capabilities at least once in a while. The 4K Towing Package adds a few helpful towing features for $745.
Those two performance upgrades cost $2,965. But we’re not done yet.
Another valuable upgrade many 2024 Maverick shoppers might want is Ford Co-Pilot360. This package brings more advanced safety features, such as lane-keeping assist and cross-traffic alert. Co-Pilot360 costs $650.
Additionally, Ford’s online configurator offers a long list of options to modify the exterior. But most shoppers won’t need them. However, one exterior accessory many users will find helpful is a tonneau cover. Ford offers three, ranging in price from $600 to $1,200. The cheapest is a soft cover, while the most expensive is a roll-up hardcover. Because the latter option better protects cargo, we’ll add $1,200 to our build.
The automaker also presents various interior options. However, most are even less useful than the exterior add-ons. Examples include a $140 Smoker’s Package and a $50 first-aid kit. The Smoker’s Package might appeal to folks who smoke, but most Americans don’t, so we’ll avoid that for our real-world build.
The out-the-door price
Here’s the price breakdown for a realistic 2024 Maverick build:
- $23,400 — XL trim starting MSRP
- $2,220 — AWD
- $745 — towing package
- $650 — Ford Co-Pilot360
- $1,200 — tonneau cover
- $1,595 — destination fee
- $645 — acquisition fee
In total, a real-world 2024 Ford Maverick price is $30,455.
Kelley Blue Book says the average price of a new vehicle in June 2023 was $48,008. So, a $30,500 compact pickup truck seems like a steal, even if it’s $7,000 over the base MSRP.