Rivian, General Motors Get Greedy, Sell Customers Out to Shareholders With Software Subscriptions
Recently, Rivian revealed it hoped to make an average of $15,500 in subscription fees over the lifetime of each $70,000 vehicle. Then General Motors told investors its cars would serve first-and-foremost as a "technology platform" to collect subscriptions fees. But some automakers, such as Alfa Romeo, are setting themselves apart by defining their vehicles as more than a software ecosystem. Read more...