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The 2024 Genesis GV70 is poised to make a statement in the world of luxury SUVs by simplifying the car-buying process. Unlike many competitors, the GV70 has only two trim levels, adhering to the philosophy of delivering all the essentials in either a high-end or more affordable package. This approach aims to improve the customer experience by ensuring that prospective buyers can easily find the perfect balance of luxury and affordability without having to wade through a sea of trim levels.

Two distinct 2024 Genesis GV70 trims

According to the Genesis website, the 2024 Genesis GV70 comes in two trim levels: 2.5T and 3.5T Sport. The 2.5T model has the standard 2.5-liter engine, offers three option packages, and AWD comes standard in all trims. It produces 300 hp and 311 lb-ft of torque. With a starting price of $46,095, the 2.5T also has upgraded front brakes, and 19-inch wheels become standard on 2.5T models. The Sport Prestige trim for the 2.5T engine gains ventilated front seats, premium audio, rear window sunshades, and remote parking capability.

The 3.5T Sport gets a larger 3.5-liter twin-turbocharged V-6 that produces 375 hp and 391 lb-ft of torque and a starting price of $58,695. The 3.5T AWD Sport has 19-inch alloy wheels, Highway Driving Assist, and a panoramic sunroof. The 3.5T AWD Sport Advance has premium quilted Nappa leather seating, a surround-view monitor, and remote smart parking assistance. The 3.5T AWD Sport Prestige has a 12.3-inch 3D digital instrument cluster, 21-inch sport alloy wheels, and heated second-row seats. It also comes available as an all-electric model.

Streamlined for a better experience

Every day, we make decisions. These can range from as simple as deciding which flavor of ice cream to as difficult as deciding which trim level to buy a car. However, whether the stakes are high or low, the same challenge exists; having too much information or too many options available increases the difficulty of decision-making. Here are a few reasons why having fewer choices is actually a good thing:

  • Clarity. The automotive market can be overwhelming, especially when faced with numerous trim levels and packages to decipher. By offering just two configurations, Genesis eliminates confusion and allows buyers to focus on what truly matters: selecting the level of luxury that suits their preferences and budget.
  • Choice. Genesis understands that luxury SUV buyers have diverse needs and desires. With two distinct trim levels, buyers have a much easier decision. The strategy that Genesis has used here is quite brilliant. Give customers what they want, and help them narrow their choices by offering only a few models. 
  • Value. By offering a well-equipped base model, Genesis ensures that even entry-level buyers can still get that luxury without feeling short-changed. On the other hand, the high-end model caters to those who desire the ultimate in comfort and performance. This means that you get exceptional value regardless of whether you opt for the base model or the high-end trim.

A step ahead of the competition

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This simplification of choices ultimately enhances the customer experience. Unlike the 10 trim levels of the Kia Telluride, Genesis takes away the need to go over each trim with a fine-toothed comb, the result often ending in analysis paralysis. 

In a world where it seems that every minute is filled with decisions, the 2024 Genesis GV70’s two-trim strategy is a breath of fresh air. If you are looking for a highly customizable ride, the GV70 may not be the right choice for you. However, for some consumers, fewer choices sometimes mean more peace of mind.