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The Genesis G80 isn’t one of the most famous names in luxury cars but is a competitive entry in the midsize luxury sedan segment. It was one of the original Genesis models when it became its own brand for the 2017 model year. Now in its second generation, the Genesis G80 is a stylish, high-tech luxury car that’s exciting to drive. It even gives more mainstream German rivals a run for their money.

Let’s look at the cost of the Genesis G80. We’ll also examine what you can expect to pay for a fully loaded example with its top trim level and most potent powertrain. However, today, we’ll only focus on the gas-powered G80, not the Electrified G80 EV.

The 2024 Genesis G80 standard trim level

The 2024 Genesis G80 starts at $54,150. That gets you the base 300-horsepower four-cylinder powertrain with all-wheel drive and the Standard equipment package. The Standard trim includes features like 18-inch alloy wheels, a heated steering wheel, leatherette seats, heated front and rear seats, and a 14.5-inch infotainment system with Android Auto, Apple CarPlay, SiriusXM, and navigation.

A long list of standard safety tech features includes automatic emergency braking, lane-keeping assist, blind-spot monitoring, rear parking sensors, automatic high beams, and safe exit assist. You also get the Highway Driving Assist 2 semi-autonomous driving system. This technology system keeps you in your lane at a safe distance from the car in front of you and is also capable of automatic lane changes.

The Advanced trim with the four-cylinder engine starts at $58,850. It adds more luxury features like 19-inch wheels, a panoramic sunroof, three-zone climate control, power rear sunshades, ventilated front seats, matte wood finish trim, and a Lexicon premium audio system.

The Sport Prestige trim with the four-cylinder engine begins at $63,700. Its equipment list is similar to the Advanced trim but adds a sporty appearance package like the V6-powered models, advanced rear occupant alert, and a wireless charging pad.

The V6-powered 3.5T models start at $64,000. These come with an excellent performance upgrade with a 375-hp engine, upgraded brakes and suspension, a sport appearance package with 19-inch wheels, a panoramic sunroof, leather seats, and aluminum interior trim.

A Sport Advanced trim starting at $66,950 adds features similar to the Advanced trim. It has a 360-degree camera, blind-spot monitoring, an Ergo Motion driver’s seat, three-zone climate control, Lexicon audio, and wireless charging.

What’s included in a 2024 Genesis G80 3.5T Sport Prestige?

The top trim of the 2024 Genesis G80 is the 3.5T Sport Prestige model. It starts at $72,850. The sportiest and most luxurious G80 comes with 20-inch wheels with summer tires, four-wheel steering, a unique sport-tuned suspension system, Nappa leather seating, a microfiber suede headliner, carbon fiber interior trim, and a head-up display.

When you add the priciest premium paint option (Bond Silver Matte for $1,500), a fully loaded G80 costs $75,545. That includes the $1,195 destination fee that comes with every G80.

Is a fully loaded G80 model a good investment?

A fully loaded 2024 Genesis G80 costs close to a similarly equipped Mercedes-Benz E 450 4Matic and Audi A6 with the 55 TFSI powertrain. You have some excellent options for midsize luxury cars with turbocharged six-cylinder powertrains. However, the G80 is right up there with its German rivals while offering a better warranty, according to Motor1, and receives excellent reviews from automotive journalists, such as in Car and Driver. We also wouldn’t blame you for going with the G80 just for the unique look.