The automotive industry is full of cars that receive plenty of well-deserved attention. However, every once in a while, a true gem manages to slip under the radar, with its flashier counterparts taking the spotlight. The Genesis G80 is one of those vehicles that boasts the perfect balance of technology, style, and performance but always goes overlooked.

2023 Genesis G80 trims offer unmatched luxury

There are five 2023 Genesis G80 trims: the 2.5T, 2.5T Advanced, 2.5T Sport Prestige, 3.5T Sport, and 3.5T Sport Prestige. The base model comes with a turbocharged 2.5-liter inline-four engine that generates 300 horsepower and 311 lb-ft of torque with all-wheel drive and rear-wheel drive. Lead-footed owners may benefit more from the Sport trim, which is powered by a twin-turbocharged 3.5-liter V6 engine and all-wheel drive and generates 375 hp.

Both engines of the G80 mate with an eight-speed automatic transmission and are fast, but the V6 is perkier, taking an impressive 4.9 seconds to hit 60 mph, while the turbocharged four-cylinder engine takes 5.7 seconds.

The G80’s interior is a testament to Genesis’ dedication to luxury with its upscale and elegant material. It has a streamlined dashboard, leather-wrapped heated steering wheel, and air conditioning with an auto-defogging system. A massive 14.5-inch touchscreen sits on the dashboard and is a hub for the car’s infotainment system.

The G80 comes standard with Android Auto and Apple CarPlay, and the display can be manipulated through a circular controller on the center console. It also has steering wheel-mounted audio, Bluetooth cruise control, and voice command controls.

The base Genesis G80 trim is more affordable than its rivals

Luxury vehicles’ price tags always seem to reach astronomical heights, which is why a car like the 2023 Genesis G80 is a refreshing option. Besides its upscale features, the entry-level model costs less than other sedans in its class, helping you drive a luxury car without breaking the bank. The base trim of the G80 has a starting MSRP of $50,000.

In comparison, other luxury sedans like the Mercedes-AMG E53 start at $82,450, while the Audi A7 and BMW 5 Series start at $72,295 and $56,995, respectively. The base trim sits on 18′ alloy wheels and offers navigation, forward collision avoidance assist, Lexicon Premium Audio, and a Surround View Monitor.

Other desirable features include a 12.3-inch digital clause, heated and ventilated front and rear seats, and a head-up display. You also get more headroom and legroom, making it the perfect car for tall people.

The sales numbers of the G80 are much lower than they should be

The 2023 Genesis G80 is one of the best luxury sedans in the market today. Car and Driver ranked it second in its list of the best mid-size luxury sedans after the Merc AMG E53. However, despite it being a solid vehicle, it has experienced low sales. According to GoodCarBadCar, Genesis reported 293 units sold, marking a slight decrease in sales compared to the same month in 2022, when 302 units were sold. This represents a 2.98% decrease in month-over-month sales of the G80.

However, looking at the year-to-date figures presents a different story. Genesis has sold 3,698 units in 2023 so far, a substantial 33.66% increase in year-to-date sales from the 2,760 units sold in YTD 2022. Quarterly sales also indicate positive growth, suggesting that Genesis may be heading in the right direction.

Q2 2023 sales for the G80 were 1,760 units compared to the 1,127 units sold in Q2 2022. This represents a 56% growth in quarterly sales, suggesting that the G80 has been capturing the interest of buyers. Still, regardless of the encouraging numbers, the G80 still has a long way to go, especially considering its rivals like the BMW 5 Series and Mercedes-Benz E-Class sold more units, their high price notwithstanding.