Skip to main content
  • The most expensive 2024 Ford Bronco Big Bend, equipped with every available feature, costs $59,285.

One of the best things about modern car and SUV buying is that you can whip up your ideal vehicle through online configurations. Not only does this help shoppers price things out, it can also offer inspiration in the form of factory-installed mods and features. For those interested in the 2024 Ford Bronco Big Bend or this year’s base model, there are endless ways to customize the SUV. You might be surprised about this Ford Bronco price; I certainly was.

How much is the base 2024 Ford Bronco price?

The 2024 Ford Bronco base model
A 2024 Bronco | Ford

The least expensive 2024 Ford Bronco price is the two-door Big Bend model this year. Ford offers two- or four-door models, except for the Outer Banks, Everglades, and Raptor trims. With the Big Bend trim being the most affordable model this year, Ford still has trouble keeping up with demand.

TrimMSRP (Two Door)MSRP (Four Door)
Big Bend$39,130$39,870
Black Diamond$42,630$43,370
Heritage Edition$47,855$48,775
Outer Banks$47,940
Heritage Limited Edition$69,685$71,105
2024 Ford Bronco prices and trims

As it comes from the factory, the 2024 Ford Bronco Big Bend trim is $41,025 out the door with the $1,895 destination charge. This comes with a standard paint color, the 2.3L EcoBoost inline-four engine, and 4×4 with Part-Time Selectable Engagement. The real kicker is that it comes with a seven-speed manual transmission, too.

How expensive is the 2024 Ford Bronco Big Bend with every feature?

The 2024 Ford Bronco Big Bend price with every added feature
A fully loaded 2024 Ford Bronco base model | Ford

After adding every feature to the 2024 Ford Bronco Big Bend, it came to only $59,285. Starting with the four-door option, the base model starts at $39,870. We added $17,520 in options, which was basically everything that didn’t negate another feature or package. That is inexpensive for all of the features that you get. Even though you can go up in trim levels to get some of the features, the trims increase in price a lot faster. The base model gives you a cheap starting point to make the Bronco exactly what you want.

Upgrading to the Azure Gray Metallic Tri-Coat paint color is $995, and we added Ford’s 10-speed automatic transmission for $1,995. The Mid Package (222A) starts at $1,645 and adds two-door intelligent access with lock/unlock, dual-zone climate control, and an auto-dimming rearview mirror.

The trailer tow package, for $500, adds some additional towing materials, and we went with the retractable full-twill soft top for $2,600. Ford offers many different top options, so this can vary a lot. Sure, you can order a Heritage Edition and be on your way, but there will be many of those on the roads just like yours.

Are we crazy to think the 2024 Bronco is kind of affordable?

This 2024 Ford Bronco price is pretty reasonable
The 2024 Ford Bronco Big Bend | Ford

2024 Ford Bronco vs. 2024 Jeep Wrangler: Which Rugged SUV Is More Reliable?

A Ford Performance heavy-duty front bumper adds $975 to the 2024 Ford Bronco; body armor, fender flares, and tubes for all four doors add another $1,810. Ford offers an alarming number of random kits like a first aid kit, a cargo net kit, storage bags, and a cargo area rug for additional fees. Finally, we upgraded the headlights to LEDs with the signature Bronco lighting for $795. The $100 wheel lock kit was a necessity, too.

With the 2024 Bronco Raptor starting at $89,835, a fully loaded base model Bronco for $60,000 is actually pretty good. It isn’t an entry-level SUV by any means, but most models come close to $60k these days. We appreciate that Ford offers so many ways to customize the new Bronco, even if it does have a higher starting price this year.

If this is still out of budget, we view the Jeep Wrangler and the Bronco Sport as worthy alternatives. Both of these SUVs still have the off-roading emphasis but a slightly lower cost, which might leave room for some upgrades.