Is the 2024 Ford Bronco Raptor Really Worth Nearly $90K?
The Ford Bronco has retro style and off-road chops like little else on the road. However, the Raptor model takes that even further, with bold bodywork and race-ready hardware. But are the upgrades worth the cost?
Most seasoned car shoppers understand that models come with different trim levels, offering various options and price levels for an entry-level shopper or a big spender. However, sometimes, a top trim’s higher price may not provide a significantly better package.
Let’s ponder that question as we review the 2024 Ford Bronco and its top Raptor trim level, which has a starting MSRP of almost $90,000.
2024 Ford Bronco trim level comparison
The Ford Bronco has been a hit since its debut for the 2022 model year. And it’s no wonder, with its fun styling that hearkens back to the 1960s and its rugged construction that’s ready for the trails. Thankfully, Ford offers the retro-looking SUV to suit a variety of budgets.
Most Bronco models can be ordered in two- or four-door configurations and feature truck-like body-on-frame construction. A front-independent suspension enhances on-road handling, while a solid-axle rear soaks up the most challenging terrain. Additionally, a removable top (soft-top or hard-top) lets drivers experience open-air motoring.
The 2024 Bronco comes in the following trims (prices plus destination):
• Big Bend: $39,130 two-door or $39,870 four-door
• Black Diamond: $42,630 two-door or $43,370 four-door
• Heritage Edition: $47,855 two-door or $48,775 four-door
• Outer Banks: $47,940 four-door only
• Badlands: $49,395 two-door or $50,685 four-door
• Everglades: $55,520 four-door only
• Wildtrak: $60,025 two-door or $60,565 four-door
• Heritage Limited Edition: $69,685 two-door, $71,105 four-door
While each Bronco model offers ample off-road hardware, interior amenities, and appealing sheet metal, the Raptor sets itself apart in every way.
Outside, the Bronco Raptor’s extra-wide fender flares give it the presence of a trophy truck. A hood vent and fender vents hint at its racy performance. And giant 37-inch tires look ready for anything.
Under the hood, a twin-turbo 3.0-liter V6 puts out 418 hp and 440 lb-ft of torque. That’s routed through a 10-speed automatic transmission and an advanced on-demand 4×4 system with a locking rear differential.
Central to the Bronco Raptor’s superb off-road ability is its HOSS 4.0 suspension system. That includes FOX Live Valve 3.1 internal bypass semi-active dampers that continually adjust to the terrain. Additionally, with suspension travel at 13.0 inches in front and 14.0 inches in the rear, the Raptor is more motocross bike than passenger vehicle.
Inside, the Raptor includes the same rugged, well-appointed design as other trims. Cool details include overhead toggle switches and durable vinyl trim. There’s also a 12.0-inch touchscreen that runs the Sync 4 infotainment interface with Apple CarPlay and Android Auto.
What reviews say about the 2024 Ford Bronco Raptor
The reviews are in, and the critics agree: the 2024 Ford Bronco Raptor is a superlative ride. Here’s what they had to say.
Car and Driver rated the Raptor 9.5 out of 10, lauding its “high-flying performance” and refined on-road handling. Despite its off-road focus, reviewers found it a versatile daily driver. Additionally, with a 0-60 mph time of only 5.6 seconds, it has sports car-like acceleration.
A similar message came from MotorTrend, which touted the Bronco Raptor’s imposing stance and fantastic capability. On the other hand, reviewers didn’t like the engine note and found the interior a mix of upscale and economy car.
The Bronco Raptor vs. the competition
So, how does the Bronco Raptor stack up to the competition? Let’s compare it to popular options like the Jeep Wrangler, Toyota 4Runner, and Land Rover Defender.
Compared to the Ford Bronco, the Jeep Wrangler follows a similar formula. Its turn-back-the-clock styling and off-road ability have a loyal following. While the top trim Wrangler Rubicon 392 ($89,995 plus destination) offers a thrilling 470 hp Hemi V8 engine and Dana 44 axles, it can’t match the Raptor’s FOX suspension and trophy truck styling.
The Toyota 4Runner has built a reputation for hardy reliability, no matter the adventure. However, the current generation, in production since the 2010 model year, is due for an update. The top-of-the-line 4Runner TRD Pro ($54,620 plus destination) is undoubtedly a cool ride — with skid plates, FOX shocks, and TRD styling details — but the Bronco Raptor is in a different category with its race-ready build.
Lastly, the Land Rover Defender expertly mixes luxury and capability. The top-trim V8 Carpathian Edition ($118,600 plus destination) blends sleek bodywork and a muscular eight-cylinder engine. Independent suspension front and rear bring excellent on-road handling. Still, when it comes to demanding terrain and bold styling, the Bronco Raptor takes the cake.
Is the 2024 Bronco Raptor worth the price? In our opinion, yes. For $89,835, buyers get an SUV that looks ready for desert racing with the curb appeal of a supercar. The advanced HOSS 4.0 suspension is beyond anything offered on other SUVs, and the twin-turbo powerplant brings thrills on the street or trail. The Ford Bronco Raptor is in a class of its own.