2024 Ford Bronco Is More Expensive for 1 Pesky Reason: Bargain No More
When this Ford SUV returned to the market a few years ago, there were not enough Broncos to go around. That problem lingers today, with Ford unable to meet the demand for specific configurations. Well, the 2024 Ford Bronco is back and better than ever, except for one reason. If you plan on ordering the Ford Bronco Raptor, you better warm up that credit card. All hope is not lost. Driving a Ford Bronco is like having a pet chameleon on wheels – it effortlessly adapts to any terrain, and just like a chameleon, it never fails to turn heads wherever it goes.
How much is the 2024 Ford Bronco?
Next year’s cheapest 2024 Ford Bronco is the Big Bend trim, which starts at $41,025 with a $1,895 destination charge. Ford no longer offers the base trim, but the prices are fairly close to the 2023 Bronco price. Ford is slapping an “acquisition fee” of $645 on the online configurator, which you may or may encounter for 2023 models. Many are no longer available for order.
That means the cheapest 2024 Bronco is now the Big Bend for $41,025. While that isn’t a huge change, having a starting price under $40k was a big selling point for the SUV.
| 2024 Ford Bronco Trims | 2023 MSRP | 2024 MSRP |
| Base | $36,785 | N/A |
| Big Bend | $41,025 | $41,025 |
| Black Diamond | $43,395 | $44,525 |
| Heritage Edition | $49,000 | $49,750 |
| Outer Banks | $48,245 | $49,835 |
| Badlands | $48,245 | $51,290 |
| Everglades | $54,645 | $57,415 |
| Wildtrak | $60,670 | $61,920 |
| Heritage Limited Edition | $71,340 | $71,580 |
| Raptor | $88,475 | $91,730 |
With the acquisition fee, the Big Bend trim is the only one that did not get a price increase this year. Most trims went up between $1,000 and $1,500 or so across the board. Of course, any alterations or changes will cost extra. The 2024 Bronco Raptor is the most significant change, which saw a $3,255 increase over the previous model. There could be more options coming, including a Work and Premium trim. Right now, those are not on the configurator.
When can you order a 2024 Ford Bronco?
Order banks opened for the 2024 Ford Bronco this week, so don’t wait too long if you plan on ordering one. According to Ford, the Bronco is still unavailable in many configurations. The automaker says that due to high demand and global supply-chain constraints, certain trims and setups may not be available for order.
Most potential shoppers want to configure the Bronco in a specific way, especially regarding the door situations. The two-door version is arguably more popular, which means it could be harder to get ahold of. Ford also had some issues with the soft-top roof, which delayed production for those who ordered it that way.
While the price change is a downer, Ford has revamped some trim models and added features. With the new base Big Bend trim, you still get Ford’s Terrain Management System with all six G.O.A.T. models. It also comes with 32-inch all-terrain tires and 17-inch aluminum wheels. The Bronco Everglades gets a factory-installed winch, snorkel, and 35-inch mud tires for added capability. Marine-grade vinyl seats and the washout flooring remain, making it ideal for messy off-roading adventures.
How much is the 2024 Ford Bronco Raptor?
The 2024 Ford Bronco Raptor starts at $91,730 this year, but it is an off-road masterpiece right off the production line. Full-steel bash plates, a carbonized hard top, and a rear-locking differential are all included, along with Ford’s 3.0L EcoBoost engine. The Raptor HOSS 4.0 suspension with Fox live valve internal bypass semi-active dampers makes the ride a little smoother. Ford offers many ways to change, upgrade, and modify the Raptor from the factory so that $91k will likely increase if you go down that road.
Even though the Bronco just got more expensive, it is still one of the most capable and exciting vehicles on the road. It makes sense Ford falls behind on production occasionally, with such high demand across the board. Get your order in ASAP if you are thinking about it; prices seem to only increase these days.
