Ford is changing the game with its new small pickup truck, the 2022 Ford Maverick. The Maverick’s design sets it apart from most other trucks in its vehicle class. The Blue Oval is officially turning more car, SUV, and van buyers into truck owners, thanks to the Maverick.
The 2022 Ford Maverick is converting drivers into truck owners
The 2022 Ford Maverick is the first truck that many drivers will own. Truck ownership is less common than SUV or sedan ownership because trucks are normally large gas guzzlers. The Ford Maverick is the antithesis of the truck of the past. The Maverick may be the truck of the future.
According to CNBC, Ford is attracting a new audience to the truck vehicle class. CNBC found that the overall truck market is about 90% male. In contrast, about 25% of Maverick buyers are female. What does this mean for the truck vehicle class?
The Maverick is more welcoming to a younger, female demographic than other trucks, according to the data compiled by CNBC. This means that more female drivers are considering truck ownership, and the Maverick is the specific model that attracted those drivers.
Ford already has a ringer in the full-size truck vehicle department with the Ford F-150, and now the coming Ford F-150 Lightning. It seems that the Maverick was created to target a new demographic and make truck ownership more appealing to drivers that live in crowded cities.
Who is ordering the 2022 Ford Maverick?
Based on pre-orders, most 2022 Ford Maverick orders are going to California. Cities in California like LA and San Francisco account for the majority of pre-orders. This means that most early 2022 Ford Maverick buyers are from crowded cities where gas mileage is important.
California has some of the highest gas prices in the entire country, so the Maverick is the perfect first truck because it is a standard hybrid vehicle. The Maverick has mind-blowing fuel efficiency. It gets a whopping 42 miles per gallon in the city and 33 miles per gallon on the highway.
It appears that the Ford Maverick will thrive among new truck buyers looking for a smaller, more fuel-efficient truck. Despite its small size, the Maverick still offers plenty of utility.
Why do people like the Ford Maverick?
Consumers are interested in the Ford Maverick because it is Ford’s smallest mass-produced truck in recent years. This means it can squeeze into tight parking spaces and is easier to maneuver than bulky, large trucks. The Maverick features a fully customizable truck bed called the Flexbed. The Flexbed can be adjusted and adapted for numerous different scenarios.
Folks like the Maverick because it is incredibly affordable and provides fantastic value for its price. The 2022 Ford Maverick starts at $19,995. It’s attracting a new audience because it’s unlike most trucks currently on the market.