The Ford Expedition’s Comeback in 2023 Should Not Be Ignored
The Ford Expedition is the largest SUV in the automaker’s lineup and was one of the first entrants to the full-size segment. However, 2022 was a notably “down” year for the biggest horse in the Blue Oval’s stable, with sales plummeting 24% annually, even against the pandemic-riddled Expedition sales of 2021.
However, the Expedition is enjoying a strong resurgence this year, again proving to be one of the more popular full-size SUVs.
The Ford Expedition appears back on a solid sales footing
Given its niche status as a full-size SUV, it’s no surprise the Expedition notably trailed the compact Escape and midsize Explorer for sales in 2022. Both of those models landed in in the top 25 best-selling cars of 2022 with combined sales of over 345,000 units. Still, Expedition sales last year were paltry even against the model’s prior figures.
Ford sold just over 62,000 Expeditions in 2022 according to GoodCarBadCar, which marked the third straight year of lagging sales for the SUV, even against the tumultuous automotive market of 2020.
But the Expedition seems to be back on solid ground. Through October, Ford has sold nearly as many Expedition models as all of last year, 61,131 units.
Sales through the first 10 months of 2023 are up 25% over this point last year, even with a lackluster October sales month in which just 4,704 units were sold, a 23% drop over October 2022.
It stands to reason the Expedition inventory could still be partially to blame for the SUV’s lagging 2022 sales, but if the first 10 months of this year are any indication, the Expedition is once again proving a sales leader in the full-size SUV segment.
What’s driving the Expedition’s sales surge?
The Expedition was revamped for the 2022 model year, and those updates could be driving the SUV’s increased popularity.
The 2022 model was updated with a revised interior, a host of new tech, and a new trim and optional package. Additionally, the Expedition’s exterior was revamped with a more modern and slightly more aggressive look.
Notably, the Expedition now sports a similar dash to the F-150 pickup. Previous models were also rife with cheap plastics and a low-rent interior, but the 2022 model ushered in improved materials. Additionally, the Expedition was fitted with a larger standard touchscreen with the option of upgrading to a 15.5-inch tablet-like unit.
Ford’s BlueCruise semi-autonomous driving system was also made available, as was the Timberline model, which features all-terrain tires and other off-roading kit. A Stealth Performance package upped the power of the Expeditions twin-turbo V6 to 440 horsepower (up from 375 as standard) as well.
These updates carried over to the 2023 and 2024 Expedition models, and it’s reasonable to surmise the improved interior and tech have made the Ford more appealing among full-size SUV shoppers. Coupled with the Expedition’s spacious cabin, even for its class, off-roading capabilities, 9,000-pound towing capacity and the host of trims from which to choose, the updates could continue to be driving Expedition’s resurgence.