Even Elon Musk in a Cowboy Hat Can’t Save the Cybertruck

The Tesla Cybertruck is becoming the shooting star of the automotive world. It exists, and folks have seen it, but most shouldn’t expect to see one anytime soon. The Cyber Rodeo that celebrated the opening of Tesla’s Texas Gigafactory has folks excited for future Tesla EVs, but what about the Cybertruck?

Is the Cyber Rodeo enough to get consumers excited about Tesla?

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Tesla CEO Elon Musk received thunderous applause and even moved some audience members to tears as he gave updates on Tesla’s growth as a company. The establishment of a Texas Tesla Gigafactory is a huge win for the brand in many ways. Musk champions the company’s ability to produce more EVs locally thanks to the new Gigafactory.

The factory, located in Austin Texas, is the largest factory building in the world in terms of volume. Musk refers to the Gigafactory as “the machine that builds the machine”. The Gigafactory is certainly impressive, but will it make up for a wavering demand for Tesla EVs as the brand occupies less and less of the global market share?

Companies like Volkswagen are competing heavily with Tesla on the global stage. VW is actually beating Tesla in sales in Europe with the popular Volkswagen ID.4. In America, vehicles like the Ford Mustang Mach-E are beginning to steal Tesla’s thunder. Is Elon Musk in a black cowboy hat and some trendy sunshades a spectacle? Sure. The demonstration of Tesla’s progress doesn’t do much for consumers that have been anxiously waiting on the Cybertruck.

The Tesla Cybertruck still has many obstacles to overcome

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If any automaker understands the importance of being first to market in a competitive vehicle segment, it’s Tesla. The automaker has enjoyed a long period of time where it easily dominated the new EV total market share in America and other regions. Today, plenty of electric SUVs rival the popular Tesla Model Y. The electric pickup truck vehicle segment will soon be teeming with Cybertruck rivals.

The Tesla Cybertruck has been delayed several times. Consumers hoping for a release date that they can trust have been disappointed time and time again. The Cybertruck is likely to release later than models like the Ford F-150 Lightning.

The Cybertruck is coming, but is it too little too late?

A silver Tesla Cybertruck is driving on a track.
The Tesla Cybertruck | Tesla

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If Tesla’s first electric pickup truck comes out after competitors that prove to be more affordable and more readily available, it won’t be very competitive. Elon Musk promised that the Cybertruck would be released soon during the Cyber Rodeo. According to InsideEVs, Tesla even showcased new features for the truck.

New features or not, the more competiton the EV has, the less of an impact it’ll make when it’s finally released. When the electric pickup truck finally hits the streets, will it still turn as many heads? Even Elon Musk in a cowboy hat isn’t enough to get some consumers excited about the Cybertruck again.

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