The Audi R8 Is Almost Doubling Its Popularity From Last Year
When the Audi R8 debuted, it was a bold move for the automaker. Prior to that, the company hadn’t made a focused sports car, instead concentrating on AWD coupes and sedans. But with its singular style, mid-engine layout, and world-class dynamics, the R8 was a rousing success.
But last year, despite the R8’s excellent attributes, it had poor sales figures. That’s changed for 2023. Perhaps owing to ’23 being the supercar’s final year of production, sales have nearly doubled YTD.
Let’s go over the sales data, along with the 2023 R8’s features and specs.
2023 Audi R8 sales figures
According to GoodCarBadCar, Audi’s sold 375 R8s in 2023. That’s an increase of 96.34% compared to last year. What could be the reason for the change? We have an idea. With the supercar in its final production year, enthusiasts could be snapping them up while they can.
First, a little history on the Audi R8.
When the U.S. market R8 appeared in 2008, it was a game-changing design. Utilizing an aluminum space frame, the German supercar had a modern appearance and racecar dynamics.
Besides a modern fascia with LED lighting, the R8 had signature “side blades” covering the rear air intakes. Available in various colors and materials, they added a feeling of power and motion.
The first R8 used a 4.2-liter V8 with 414 hp and 317 lb-ft of torque, along with Quattro AWD. But the real excitement arrived when a Lamborghini-derived 5.2-liter V10 debuted, producing 518 hp and 391 lb-ft of torque. Later versions added a dual-clutch S Tronic gearbox, for F1-style gear changes, and Spyder models brought the thrill of open-air motoring.
The second-gen R8 appeared in 2015, with chiseled bodywork, an all-electric e-Tron version, and a more powerful V10. The base-trim V8 disappeared, along with the manual transmission. The new R8 was a honed and enhanced version of the debut model.
Now, with this iconic sportscar’s production at an end, it only makes sense drivers want one in their garage before it’s too late. And sales growth is always a positive for expensive sports cars.
2023 Audi R8: features, specs, pricing
For 2023, Audi gives the R8 a fitting sendoff. A revised 7-speed dual-clutch transmission brings lightning-quick shifts, and a Torque Rear mode (GT Coupe only) makes drifts an easier task. Additionally, there’s a limited edition GT Coupe model that brings extra horsepower and race-ready equipment. Here are the details.
The 2023 Audi R8 is available in the following trims (price including destination):
• V10 Coupe: $161,395
• V10 Spyder: $173,795
• V10 Performance Coupe: $213,295
• V10 Performance Spyder: $225,695
• GT Coupe: $253,290
No matter the trim, the R8’s bodywork is like a high-tech sculpture. Even after 15 years, the German supercar has the style and presence to compete with the latest designs.
Every 2023 R8 has a modern, yet simple interior. Bolstered sport seats provide support in high-G corners. The gauge display also serves as an infotainment screen. Detailed craftsmanship and the highest-quality materials deliver a true luxury feel.
The standard V10 Coupe and V10 Spyder have a 5.2-liter V10 with 526 hp and 406 lb-ft of torque. Adaptive suspension offers flat cornering and a smooth ride.
The V10 Performance Coupe and V10 Performance Spyder feature a tuned version of the V10 that makes 602 hp and 413 lb-ft of torque. Fixed dampers offer focused performance.
But the real story is the R8 GT Coupe. With an array of track-ready hardware, the top-trim R8 has next-level dynamics. Highlights include carbon-ceramic brakes, a carbon-fiber front anti-roll bar, and 20-inch forged wheels. An RWD driveline brings a traditional feel, and the removal of sound insulation makes for a raucous ride. And the Torque Rear feature adjusts traction for improved drifting.
Outside, the R8 GT looks the part, with carbon-fiber aero add-ons like a rear wing, and a front diffuser and canards. Laser headlights and additional carbon-fiber detailing add a real race car feel.
And with a 120 lb weight loss compared to standard AWD R8s, the GT has an improved power-to-weight ratio. The result? In testing, Car and Driver obtained a 0-60 mph time of 3.1 seconds.
For 2023, the Audi R8 says goodbye, and buyers are sorry to see it go. As a result, sales have nearly doubled, giving the fabled supercar a proper exit. While the supercar segment loses a worthy contender, it’ll be interesting to see what Audi comes up with next. Rumors suggest an all-electric design. We can’t wait.